Senior CRM Executive

TN United Kingdom; London; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

Join a forward-thinking company as a CRM Executive, where your expertise in email marketing and CRM campaigns will drive impactful customer communications. This role offers the chance to lead innovative projects, collaborate with diverse teams, and enhance customer experiences across multiple channels. Embrace a hybrid work model that prioritizes your well-being with comprehensive health benefits, development opportunities, and a supportive work environment. If you’re passionate about small business finance and eager to make a difference, this is the perfect opportunity for you!

Benefits

Private Medical Insurance

Dental Insurance

Online Therapy Sessions

Learning Allowance

Flexible Working Arrangements

Free Barista

Subsidized Lunches

Electric Car Scheme

Qualifications

• 2+ years of email marketing experience with a strong understanding of CRM campaigns.
• Solid understanding of CRM data requirements and associated challenges.

Responsibilities

• Lead CRM projects and communications to support various product lifecycle stages.
• Collaborate with stakeholders to define audience segmentation and contact strategies.

Skills

Email Marketing

CRM Campaigns

Audience Segmentation

HTML Knowledge

Customer Messaging

Tools

ESP (Email Service Provider)

Customer Engagement Tool

Job description

Description

The role: We are looking for a CRM Executive or Senior CRM Executive to join our team. We are responsible for our customer communications and marketing automation across the customer lifecycle. We operate across a range of marketing channels but have a particular expertise in email.

Who are we?

Our mission is to build the place where small businesses get the funding they need to win. We do this by uniting cutting-edge data and technology to deliver an unbeatable customer experience. With a decade of expertise under our belt, we've built a game-changing platform that's reshaping SME lending. Say goodbye to lengthy applications and hello to lightning-fast decisions! In just minutes, SMEs across the UK can get an instant decision, giving them access to affordable funding in a flash.

99% of businesses are small businesses! And in most cases aren’t given the finance they need to grow. We’re here to change that because the world needs small business.

Want to learn more?

• We have a huge impact on the businesses that borrow through our platform, the communities they serve and the overall economy (last year £6.9bn of GDP generated). You can read our full Impact Report here:
• To see what our customers think, visit our Trustpilot page:
• And we’re still evolving! With over a decade leading the industry with our award-winning core loans offering, we are now well on our way to solving more SME finance challenges by transforming into a multi-product lending platform.

What will you be doing?

• Leading the development and build of CRM projects and communications to support various lifecycle stages for our products. You will work to drive applications, support funnel conversion, gather insights on customer experience, and deliver onboarding or offboarding processes.
• Collaborating with CRM stakeholders, analytics, and data partners to define audience segmentation approaches and contact strategies for both manual and automated campaigns.
• Measuring results, proposing optimizations, and implementing changes to improve our customer messaging approaches.
• Taking ownership of one of our product’s CRM processes and leading its development.
• Proactively problem-solving, identifying, and mitigating risks, issues, or control weaknesses in your daily tasks.

What we’re looking for

• A growth mindset, driven, smart, and able to think on your feet.
• At least 2 years of email marketing experience with a strong understanding of delivering CRM campaigns via an ESP or customer engagement tool. Knowledge of at least one platform is essential, with some HTML knowledge preferred.
• A solid understanding of CRM data requirements and associated challenges.
• Appreciation for creativity and the ability to craft thoughtful customer messaging.
• An interest in SME business finance and the ability to connect with the sector’s product types and thought patterns.

Why join us?

Our Circler proposition supports employees both in and out of work, centered around four pillars: Health, Wealth, Development, and Lifestyle. We are committed to a full-time hybrid work model, supporting home setup and offering in-office benefits like free barista and subsidized lunches through JustEat. We support flexible working arrangements—please contact our recruitment team to learn more.

A few highlights include:

• Health: Private Medical Insurance through Aviva, Dental Insurance through Bupa, MediCash, online therapy sessions via Spill, and discounts with Hertility for reproductive health support.
• Wealth: Octopus Money Coach, free mortgage advice, and retail discounts through Perks at Work.
• Development: Learning allowance and full access to LinkedIn Learning.
• Lifestyle: Wellhub, Electric Car Scheme, and more!

We have also enhanced parental leave policies and won the AltFi Award for Diversity, Equity, and Inclusion Initiative of the Year 2022 for our Partner Leave policy.