Senior CRM Executive

JR United Kingdom; London; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

Join a dynamic and innovative fashion brand as a Senior CRM Executive, where you'll lead the customer communications strategy and enhance customer loyalty through insightful campaigns. This hybrid role offers the opportunity to make a significant impact in a growing SME environment, driving retention and lifetime value with your creative flair and analytical mindset. Collaborate closely with cross-functional teams to align messaging with brand initiatives and leverage CRM tools to build meaningful customer journeys. If you're passionate about e-commerce and ready to take the next step in your career, this role is perfect for you.

Qualifications

• Experience in CRM, retention, or email marketing in a D2C ecommerce environment.
• Strong knowledge of CRM platforms and ecommerce integrations.

Responsibilities

• Develop and deliver the full CRM strategy across email, SMS, and loyalty programmes.
• Champion A/B testing and experimentation to improve open rates, engagement, and conversion.

Skills

CRM Management

Email Marketing

Segmentation Strategies

A/B Testing

Data Analysis

Campaign Management

Tools

Klaviyo

Shopify

Job description

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Senior CRM Executive - D2C E-Commerce Fashion Brand

Location: London (hybrid)

As a Senior CRM Executive, you’ll take the lead on our customer communications strategy, owning everything from campaign planning to platform performance. This is a broad, strategic-and-executional role suited to someone who thrives in a growing SME environment where you can make a real impact.

You’ll be the voice of the brand across our email and SMS channels, driving customer retention, loyalty, and lifetime value through smart segmentation, personalisation, and insight-led storytelling.

Key Responsibilities

• Develop and deliver the full CRM strategy across email, SMS, and loyalty programmes
• Manage end-to-end campaigns, from planning and copy to build, testing, and reporting
• Own segmentation strategies, ensuring we’re speaking to the right people at the right time
• Champion A/B testing and experimentation to improve open rates, engagement, and conversion
• Collaborate closely with creative and ecommerce teams to align messaging with promotions, launches, and brand campaigns
• Build customer journeys and automations that nurture long-term relationships
• Analyse performance and customer data to inform future strategy and share actionable insights across the team
• Manage CRM tools (e.g., Klaviyo or similar) and ensure data integrity

Personal Requirements

• Experience in CRM, retention, or email marketing, preferably in a D2C ecommerce environment
• Hands-on experience managing campaigns, from concept through to execution and reporting
• Strong knowledge of CRM platforms (Klaviyo, Ometria, etc.) and ecommerce integrations (e.g., Shopify)
• Analytical mindset with the ability to turn insights into action
• Creative flair and brand sensitivity. You know how to balance performance with personality
• Self-starter with excellent attention to detail and the ability to manage multiple priorities in a fast-paced setting

Thank you for your application. Due to the high number of applications we are, unfortunately, not able to provide individual feedback to every candidate at this stage of the process. If your application is successful however, you should be hearing from us in due course.

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