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Senior CRM Executive

Consumer Additions and Consumer Exec

Greater London

Hybrid

GBP 50,000 - 60,000

Full time

7 days ago

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Job summary

An innovative firm is seeking a Senior CRM Executive to lead customer communications for a dynamic D2C fashion brand. This role involves crafting impactful email and SMS campaigns, driving customer loyalty through strategic segmentation and insightful storytelling. You'll collaborate with creative and ecommerce teams to align messaging with brand initiatives while leveraging CRM tools to analyze performance and enhance customer engagement. If you're a self-starter with a flair for creativity and a passion for data-driven marketing, this is your chance to make a significant impact in a growing SME environment.

Qualifications

Experience in CRM, retention, or email marketing in a D2C ecommerce environment.
Hands-on experience managing campaigns from concept to execution.

Responsibilities

Develop and deliver the full CRM strategy across email, SMS, and loyalty programmes.
Manage end-to-end campaigns, from planning to reporting.

Skills

CRM Management

Email Marketing

Data Analysis

Segmentation Strategies

A/B Testing

Campaign Management

Education

Bachelor's Degree in Marketing or related field

Tools

Klaviyo

Shopify

Ometria

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Consumer Additions and Consumer Exec provided pay range

This range is provided by Consumer Additions and Consumer Exec. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

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Associate Director at Consumer Additions | FMCG, Retail, Leisure & Hospitality

Senior CRM Executive - D2C E-Commerce Fashion Brand

Location: London (hybrid)

As a Senior CRM Executive, you’ll take the lead on our customer communications strategy, owning everything from campaign planning to platform performance. This is a broad, strategic-and-executional role suited to someone who thrives in a growing SME environment where you can make a real impact.

You’ll be the voice of the brand across our email and SMS channels, driving customer retention, loyalty, and lifetime value through smart segmentation, personalisation, and insight-led storytelling.

Key Responsibilities

Develop and deliver the full CRM strategy across email, SMS, and loyalty programmes
Manage end-to-end campaigns, from planning and copy to build, testing, and reporting
Own segmentation strategies, ensuring we’re speaking to the right people at the right time
Champion A/B testing and experimentation to improve open rates, engagement, and conversion
Collaborate closely with creative and ecommerce teams to align messaging with promotions, launches, and brand campaigns
Build customer journeys and automations that nurture long-term relationships
Analyse performance and customer data to inform future strategy and share actionable insights across the team
Manage CRM tools (e.g., Klaviyo or similar) and ensure data integrity

Personal Requirements

Experience in CRM, retention, or email marketing, preferably in a D2C ecommerce environment
Hands-on experience managing campaigns, from concept through to execution and reporting
Strong knowledge of CRM platforms (Klaviyo, Ometria, etc.) and ecommerce integrations (e.g., Shopify)
Analytical mindset with the ability to turn insights into action
Creative flair and brand sensitivity. You know how to balance performance with personality
Self-starter with excellent attention to detail and the ability to manage multiple priorities in a fast-paced setting

Thank you for your application. Due to the high number of applications we are, unfortunately, not able to provide individual feedback to every candidate at this stage of the process. If your application is successful however, you should be hearing from us in due course.

In applying for this vacancy, you accept that your data will be processed by Consumer Additions. We take great care looking after your personal data and more information about this can be found here https://www.consumeradditions.com/privacy-policy/. In the meantime, make sure you are following us on Linkedin.

Seniority level

Seniority level
Associate

Employment type

Employment type
Full-time

Job function

Job function
Advertising and Marketing
Industries
Retail, Manufacturing, and Wholesale

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