Senior CRM Executive

TN United Kingdom; United Kingdom; Remote; GBP 35,000 - 55,000; Full time

Job summary

Join a leading financial sector firm as a fully remote SEO Content Writer. This role offers a generous salary and excellent benefits, along with ample opportunities for career progression. You will be responsible for developing and executing marketing strategies that drive traffic and revenue growth. The ideal candidate will have a degree in Marketing or Communications and at least 2 years of experience in CRM and email marketing. If you're passionate about creating impactful marketing campaigns and eager to grow your career, this is the perfect opportunity for you.

Benefits

Generous Salary

Excellent Benefits

Coaching

Sponsored Training

Qualifications

• 2+ years in CRM, email marketing, or automation marketing roles.
• Experience building omni-channel CRM campaigns.

Responsibilities

• Develop and execute omni-channel marketing strategies.
• Generate revenue through online and offline activities.

Skills

CRM Marketing

Email Marketing

Data Analysis

Segmentation Strategies

GDPR/PECR Compliance

Education

Degree in Marketing

Degree in Communications

Tools

Dynamics 365 Marketing

CRM Software

Job description

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This client is a leading member in the financial sector with ambitious growth plans for the year. They are seeking a fully remote SEO Content Writer to support their passionate team. The role offers a generous salary, excellent benefits, and ample opportunities for career progression, including coaching and sponsored training.

The successful candidate will be responsible for setting strategy, developing, executing, and continuously refining omni-channel marketing efforts. This includes integrating CRM marketing communications to increase acquisition, retention, and loyalty across B2B and B2C channels, ultimately driving revenue growth from new and existing clients. You will generate revenue through strategic online and offline activities that drive traffic, qualified leads, and sales, working closely with the Sales team in line with the company's vision and purpose.

Qualifications include a degree (preferably in Marketing, Communications, or related fields) and at least 2 years of experience in CRM, email marketing, or automation marketing roles, ideally with both B2B and B2C audiences. Experience in building omni-channel CRM campaigns and automated client journeys using CRM software (preferably Dynamics 365 Marketing) is desirable. You should have a proven track record in planning, executing, and analyzing client acquisition, engagement, re-engagement, and retention strategies. Hands-on experience working with CRM and marketing automation tools across functions such as Sales, Business Development, Marketing, and IT is essential for optimizing systems, processes, and results.

Additional skills include experience working with databases, data analysis, segmentation, and a solid understanding of email fundamentals, GDPR/PECR requirements, performance metrics, and segmentation strategies. Experience in financial services is advantageous. Knowledge of HTML is desirable but not essential.