Senior Communications & Marketing Officer

National Trust; Dunstable; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading charitable organization in the United Kingdom is seeking a passionate marketing professional to support its events and conservation efforts. The successful candidate will coordinate marketing activities, create engaging content, and develop communication strategies to enhance visitor experiences across various historical sites. This dynamic role offers the opportunity to connect with the community, promote events, and share captivating stories that highlight the organization's impact on nature and heritage.

Benefits

Substantial pension scheme

Free entry to National Trust places

Flexible working

Employee assistance programme

Holiday allowance up to 32 days

Qualifications

• Experience in marketing and communications.
• Ability to manage multiple deadlines effectively.
• Excellent verbal and written communication skills.

Responsibilities

• Lead marketing and communications activities for various sites.
• Create content for offline and online channels.
• Work closely with property teams to develop stories.

Skills

Strategic planning and delivery

Content creation

Audience insight

Stakeholder management

Time management

Written communication

Creativity in marketing

Job description

This is an exciting role if you have marketing and communications experience and are looking to develop your career with a high-profile charitable organisation. You'll support the Bedfordshire and Hertfordshire team, with a wide-ranging programme of events and conservation work. In this varied role, you'll promote what we do, across the full marketing mix - through media relations, social media and web content. With your help we can share our charity work in caring for the nation's heritage and landscapes, making them accessible to all.

What it's like to work here

You'll support the Bedfordshire and Hertfordshire team across a number of sites including Ashridge Estate, Dunstable Downs and Shaw's Corner. Ashridge Estate is a truly special place, welcoming hundreds of thousands of visitors each year to its beautiful and historic landscape. Because of its growing popularity and increasing local housing development, Ashridge is entering a period of change, working to adapt and invest so that we can continue to welcome people in ways that allow nature and wildlife to thrive. Dunstable Downs and Shaw's Corner offer very different experiences within the portfolio, each with their own unique character and audiences. At both sites, increasing visitation is a key priority, with a focus on connecting people to nature, culture, and heritage through meaningful experiences. You'll work closely with our Visitor Experience Officer to promote an extensive and engaging programme of events that celebrates what makes each place so special. Working alongside our Ranger teams you'll also help share our special nature stories and important conservation work with our online audiences. This role will be regularly based on our properties as part of the portfolio's operational team, including taking part in duty management shifts and a rolling weekend rota. Being on site will allow you to connect with our places and people, building strong relationships with property teams to develop and share high-quality stories that showcase the impact of our work.

What you'll be doing

You’ll be on hand to offer support and advice to property colleagues and take the lead on all marketing and communications activity at the places in your portfolio. You’ll be planning, creating, editing, proof‑reading, co‑ordinating, collating and sharing content for offline and online channels. You’ll work on our website and support our social media activity, sharing fascinating stories about the work we do with the media and enticing visitors to come back season after season. You’ll work alongside other senior colleagues to develop messages and themes, and share them through various communications channels. You’ll be looking for fresh creative ideas for how to bring to life the stories of National Trust places in your area, and how to talk to visitors about the work we do to protect nature, beauty and history here. This is a varied and dynamic role, so you’ll be working at pace and with many diverse people and sites. No two days will be the same. You’ll be promoting events and the distinctive themes of some very different places, as well as joining our duty management rota.

Applications from redeployees are assessed against the minimum criteria for the role. In your application, please provide details of how you meet the minimum criteria below:

Minimum criteria for experienced applicants

• Understanding of strategic planning and delivery of communications and marketing
• Skilled in content creation and channel management
• Knowledge of audience insight and engagement
• Ability to manage stakeholder and media relations
• Understanding of project and time management

Minimum criteria for all other applicants

• Organised and able to prioritise your workload and meet tight deadlines
• Skilled at both written and spoken communications
• A team player, who can also work on your own initiative
• Good at absorbing information quickly, and generating written content and imagery
• Able to create captivating year‑round marketing plans
• A skilled proof‑reader

The National Trust has the motto “For everyone, for ever” at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.

Benefits

• Substantial pension scheme of up to 10% basic salary
• Free entry to National Trust places for you, a guest and your children (under 18)
• Rental deposit loan scheme
• Season ticket loan
• EV car lease scheme
• Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts
• Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria
• Flexible working whenever possible
• Employee assistance programme
• Free parking at most Trust places