Senior Brand Marketing Manager

THG; Manchester; On-site; GBP 100,000 - 125,000; Full time

Job summary

A global ecommerce group is seeking a Senior Brand Marketing Manager in Manchester to shape the strategic direction of the brand. Your role will involve developing marketing strategies that align with commercial objectives and translating brand positioning into actionable plans across customer touchpoints. You will lead cross-departmental initiatives and identify strategic partnerships to elevate brand awareness. Candidates should have proven experience in brand marketing and a strong understanding of market dynamics.

Benefits

Access to bespoke development programmes

Enhanced maternity and paternity pay

Up to 50% staff discount on THG brands

25 days annual leave plus bank holidays

Qualifications

• Experience in leading brand marketing strategies.
• Strong understanding of market dynamics and audience engagement.
• Ability to coordinate cross-departmental teams effectively.

Responsibilities

• Lead annual and campaign-level brand marketing strategies.
• Translate brand positioning into actionable plans.
• Identify strategic partnerships for brand growth.

Skills

Strategic thinking

Brand marketing

Audience segmentation

Creative execution

Competitive analysis

Job description

As Senior Brand Marketing Manager, you will play a pivotal role in shaping and executing the strategic direction of the brand. Working at the intersection of customer insight, commercial planning, and creative execution, you'll champion long‑term brand growth while ensuring near‑term marketing activity delivers against business priorities. You'll lead strategic initiatives that deepen audience understanding and enhance brand relevance.

Responsibilities

• Lead the development of annual and campaign‑level brand marketing strategies that align with commercial objectives and customer needs
• Translate brand positioning into actionable marketing plans across all customer touchpoints
• Support the definition of long‑term brand architecture and market positioning
• Maintain a strong understanding of the competitive landscape and cultural context, identifying white space opportunities for brand growth
• Work closely with creative, content, media, and channel teams to ensure brand consistency and optimise for awareness and preference amongst our target market
• Lead briefing processes across departments to maintain strategic clarity—optimising for brand building activity and campaigns that are commercially sound and customer‑centric
• Lead mid‑to‑upper‑funnel campaign planning, working with performance teams to ensure optimal channel mix and brand impact
• Identify and deliver strategic brand partnerships and collaborations that elevate awareness, consideration, and cultural relevance
• Align with the commercial marketing teams to leverage brand partner funding to further amplify brand spend & deliver best‑in‑class co‑marketing for brand partners

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you’ll go further, faster.

Life at THG Beauty: We know that beauty isn’t one‑size‑fits‑all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic. By combining our portfolio of owned brands with a marketplace for over 1,300 third‑party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty’s ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online. THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

Benefits

• Access bespoke development programmes that have been designed and developed by our in‑house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry‑leading training provider.
• Enhanced Leave:
  • 25 days annual leave plus bank holidays.
  • Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
  • Enhanced maternity and paternity pay, depending on length of service.
  • Up to 10 days compassionate leave.
  • Buy back up to 3 days each year.
  • Unlock 2 days volunteer leave after 12‑months.
• Wellbeing Support:
  • Access face‑to‑face and virtual appointments with our in‑house GP.
  • Access our in‑house CBT therapist.
  • Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
• Other Perks:
  • Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
  • Up to 50% staff discount on THG brands.
  • Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.