Senior Brand Manager

Jack Link's Protein Snacks; Richmond; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading snack company is seeking a Senior Brand Manager to drive brand strategy and performance across EMEA. Ideal candidates will have over 5 years of FMCG marketing experience, a strong focus on brand management, and proven skills in activating brand campaigns. This role is based in Richmond, UK or Amsterdam, NL. The position offers market-competitive salary, a supportive work culture, and attractive benefits, including vacation days and a health boost program.

Benefits

27 vacation days

Company pension plan

Annual bonus

ClassPass subscription

Nutritious food

Qualifications

• Minimum of 5 years experience in FMCG marketing with a focus on brand management.
• Proven experience in leading ATL and BTL communications.
• Strong planning, prioritization skills and business insights.

Responsibilities

• Implement brand strategy and evaluate effectiveness.
• Manage marketing budgets and analyze market information.
• Develop and execute cross-functional brand plans.

Skills

FMCG Marketing

Brand Management

Project Management

Strategic Thinking

Communication Skills

Market Knowledge

Education

Bachelor's Degree in Business Administration or Marketing

Master's Degree in a related field

Job description

Job Description

We are looking for a Senior Brand Manager who can own and drive the Jack Link’s brand strategy, activation, and performance to deliver sustainable brand and commercial growth. You will be part of an international team and play a pivotal role in driving brand performance across EMEA markets. This position can be based in either our Jack Link's EMEA office at Richmond (United Kingdom) or Amsterdam (Netherlands).

Responsibilities

You will be responsible for:

• Implement brand strategy and brand positioning and evaluate effectiveness
• Grow the brand while educating on the benefits of the category;
• Set up activations/engagement plans for the Jack Link’s brand to achieve brand and commercial goals;
• Development, implementation and analysis of annual brand plan & communication strategies (ATL & BTL campaigns);
• Co-Development, implementation and analysis of NPD launches, working cross functionally with R&D and internal operations teams;
• Work closely with Category management, Shopper and Sales teams to deliver strong consumercentric propositions and through-the-line communications;
• Be a key member of the cross functional Country Business Team (CBT) and Marketing & Sales Team responsible for delivery of the commercial targets;
• Support Shopper Marketing & Sales teams with necessary market, brand and product information;
• Analyse market and consumer information to give clear recommendations to fuel future brand growth, e.g. awareness, relevance, meaning, portfolio, pricing, and communications;
• Manage marketing budgets within guidelines. Benchmark and understand competitor & market best practices.

Qualifications

EU Citizenship and/or valid work permit is required. Jack Link’s EMEA does not offer visa sponsorship / relocation package for this position.

To succeed in this position we are looking for someone who brings:

• Bachelor' Degree and/or Master's Degree in BA, Marketing or similar field
• More than 5 years of work experience leading FMCG Marketing, with a focus on brand management including communications, activation, portfolio management & innovation development and launches.
• Project management & cross functional team working.
• Proven experience in ATL and BTL communication development & implementation, including digital and social campaigns.
• Proven track record in launching and executing NPD in market, delivering sales growth and incremental penetration.
• Market knowledge/track record in the FMCG environment in the UK and/or NL, ideally also with experience in establishing new brands/new categories.
• Strong planning and prioritisation skills, business insights and knowhow
• Strong communication skills
• Identify business driver and set into action
• Project-management and able to navigate complexity
• Strategic thinker, strong executer and creative solver
• Customer/consumer focused and action oriented
• Highly self-motivated, resilient and agile
• Profound working experience in the UK (desirable) and/or NL markets
• Fluency in English, other EU languages will be an advantage

Additional Information

By joining us, you will

• Have the chance to build a career as your unique self with all the support we can give you to become the best version of yourself
• Work in an open, transparent, and inclusive culture with colleagues from all over the world
• Receive a salary at market level that fits your experience
• Experience a fast paced and dynamic work atmosphere
• Receive 27 vacation days, a good company pension plan and an annual bonus
• Boost your health with a ClassPass subscription and nutritious food offered by the company
• Attend our fun and engaging events