Senior Brand Manager

Michael Page; England; On-site; GBP 50,000 - 58,000; Full time

Job summary

A leading recruitment agency in the UK is seeking a marketing professional to implement customer marketing plans across various channels. The ideal candidate has a strong background in FMCG marketing, with expertise in managing campaigns and budgets, and excellent communication skills. This role offers a salary of up to £55,000 plus benefits.

Qualifications

• Strong background in FMCG business with proven marketing expertise.
• Experience in managing campaigns, budgets, and cross-functional teams.
• Proficient in analysing market data and consumer behaviour.
• Excellent communication and project management skills.

Responsibilities

• Develop and implement marketing plans to drive brand growth.
• Lead product launches and promotional campaigns.
• Analyse market trends and consumer insights.
• Collaborate with cross-functional teams.
• Manage budgets for campaigns.
• Oversee external agencies for high creative standards.
• Prepare performance reports and recommend improvements.
• Support digital marketing initiatives.

Skills

Marketing expertise

Project management

Analysing market data

Communication skills

Digital marketing knowledge

Job description

Overview

In this role, you will be responsible for implementing UK customer marketing plans across multiple channels including Foodservice, Hospitality and Retail. You will be leading on product strategies and brand launches product launches as well as managing the budget.

Responsibilities

You will be responsible for:

• Developing and implementing marketing plans to drive brand growth and awareness.
• Leading product launches and promotional campaigns, ensuring alignment with brand objectives.
• Analysing market trends and consumer insights to inform marketing decisions.
• Collaborating with cross-functional teams, including sales and operations, to achieve business goals.
• Managing budgets and ensure cost-effective campaign delivery.
• Overseeing external agencies and vendors to maintain high standards of creative output.
• Preparing regular performance reports and recommend improvements.
• Supporting the development of digital marketing initiatives, including social media and online advertising.

Profile

The successful candidate should have:

• A strong background in within an FMCG Business with proven marketing expertise.
• Experience in managing campaigns, budgets, and cross-functional teams.
• Proficiency in analysing market data and consumer behaviour.
• Knowledge of digital marketing tools and platforms.
• Excellent communication and project management skills.

Job Offer

A salary of up to 55,000 + benefits is on offer for the successful candidate