Senior AI-Powered Audience Insights Lead

a part of the Brandtech Group; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leader in marketing solutions is seeking a Senior Audience Analyst in London to deliver critical audience insights using advanced data analytics and collaboration. The successful candidate will be experienced in social media platforms and have strong problem-solving skills. This full-time position requires expertise in behavioral science and a keen interest in AI marketing technologies, fostering a culture of learning within the team while managing multiple insights projects.

Qualifications

• Extensive experience working within social teams across various execution methods.
• Strong organizational skills to manage remote teams effectively.
• Desire to continually learn and adapt in a fast-paced environment.

Responsibilities

• Deliver audience analytics providing actionable insights.
• Utilize data to create integrated audience views.
• Collaborate with teams to deliver significant insights.
• Act as a champion for insight tools within the business.

Skills

Critical thinking

Problem-solving

Data storytelling

Social media platforms expertise

Analytical solutions creation

Communication skills

Behavioural science interest

AI marketing technologies understanding

Team management

Presentation skills

Education

Bachelor's degree or equivalent in a relevant field

Tools

Brandwatch

Meltwater

Talkwalker

CreatorIQ

Sprinklr

Global Web Index

YouGov

Kantar

SQL

Job description

A leader in marketing solutions is seeking a Senior Audience Analyst in London to deliver critical audience insights using advanced data analytics and collaboration. The successful candidate will be experienced in social media platforms and have strong problem-solving skills. This full-time position requires expertise in behavioral science and a keen interest in AI marketing technologies, fostering a culture of learning within the team while managing multiple insights projects.