Sell Thru Specialist (W/M)

Salomon; City Of London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A global sports brand is seeking a Sell Thru Specialist in London to enhance brand visibility and consumer experience. This role requires 3+ years in Visual Merchandising, focusing on store engagement, training sales staff, and ensuring optimal product placement. The ideal candidate is passionate about the sports industry and possesses strong relationship management skills. The position includes travel up to 80% and is a full-time, permanent contract.

Qualifications

• 3+ years of experience in Visual Merchandising, training, sales or Trade Marketing.
• Sportstyle/Sport industry experience or passion for fashion & sport is an advantage.

Responsibilities

• Maximize sales through higher conversion actions and enhance store relationships.
• Implement best-in-class execution of branding and products in assigned stores.
• Deliver store staff Brand and product trainings.

Skills

Visual Merchandising

Sales Training

Brand Management

Relationship Management

Microsoft Office

Fluent English

Education

Degree in Marketing or relevant field

Job description

Overview

We’re looking for a dynamics Sell Thru Specialists (W/M) on full time contract to play a key role in enhancing the consumer experience, the brand visibility, and accelerate the stock rotation by leveraging the sell thru toolbox delivered by the Brand, delivering an excellent omnichannel Salomon consumer experience and qualitative Brand visibility.

The role’s primary focus is to ensure adequate Brand and Product presence in the assigned stores through VM, maximize sales through higher conversion actions, enhance the stores’ relationships and report back to the business on most important indicators.

In-store visibility – VM responsible

In-store visibility – VM responsible

• Visit assigned stores after first seasonal drop and regularly to implement best-in-class execution of Salomon branding and products
• Ensure brand and products are in the right space, visible, re-arrange if needed
• Products, fixtures, branding, communication maintenance and enhancement
• Implementation of seasonal stories and product technologies and warrant of Campaign visibility through branding tools and aesthetic sense
• Management of shop windows and engagement zones, coordination of Salomon branding spaces construction
• Help the sales team to negotiate and obtain prime location for Brand and products placement

Sell-out support

Sell-out support

• Carry out promo/ sell-thru days/ demo days
• Support Campaigns and drive-to-store consumers and communities’ events and activations
• Identify and facilitate potential stock replenishment/ return opportunities and submit reorders proposal to salespeople

Shop Pro engagement

Shop Pro engagement

• Deliver store staff Brand and product trainings at store/s level and bigger clinics
• Manage relationship with Shop Pros and develop their Brand love
• Support for trade fairs and local events where applicable
• Facilitate business opportunities through strong relationships

Stores KPIs reporting

Stores KPIs reporting

• Brand visibility reporting: photos of Salomon dedicated spaces, windows, branding with recommendations for improvement
• Periodically create summaries from trainings including statistics and feedback
• Competition benchmark feedback
• Sell thru performance monitoring - where applicable

Sportstyle stores focus

Sportstyle stores focus

• Instore check and report discrepancies versus standard (branding, assortment)
• Sell-out: support KA team in organized events in the store
• Manage relationship with store staff (incl. seeding) and develop their Brand love
• Be the eyes and ears in epicentre for Sportstyle GenZ, gain information from shop pros on product demand and consumer
• Regularly feedback KA teams with information

Qualifications

• Education: Degree in Marketing or similar relevant field or similar education in VM or Retail Management
• Experience:
  • 3+ years of experience in VM, training, sales or Trade Marketing
  • Sportstyle/ Sport industry experiences or passion for fashion & sport is an advantage
• Computer skills: Microsoft Office
• Fluent English

Additional Information

• Contract: Permanent, full time
• Driving License mandatory
• Location: London
• Travel: Ready to travel more than 80%, to do overnight stays and work on weekends