Sales Lead

Armstrong Lloyd; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading human potential analytics firm based in London seeks an experienced B2B Sales Manager to drive client acquisition across the UK, Europe, and MENA regions. You will navigate the sales process and engage with senior HR decision-makers, requiring 5-7 years of B2B sales experience, ideally in HR technology. The role offers hybrid flexibility, competitive compensation, and opportunities for international exposure.

Benefits

Competitive compensation

Performance-based commission

Hybrid working flexibility

Qualifications

• 5-7 years of successful B2B sales experience, ideally within HR technology.
• Track record of closing significant enterprise-level agreements.
• Proficiency in articulating complex concepts to business language.

Responsibilities

• Drive new business development by identifying and securing enterprise clients.
• Navigate the complete sales process from prospecting to contract signature.
• Engage directly with HR Directors and Learning & Development Heads.

Skills

B2B sales experience

Consultative approach

Presentation skills

Communication capabilities

CRM proficiency (HubSpot, Salesforce)

Market experience (UK, Europe, MENA)

Tools

HubSpot

Salesforce

Job description

B2B Sales Manager

Our client is an innovative human potential analytics company operating across the UK, Europe, and MENA regions. They deliver science-backed behavioural diagnostics and workforce intelligence solutions that help organisations identify, develop, and maximise talent. As they rollout their product, they're seeking an experienced enterprise sales professional to drive client acquisition and build strategic relationships with senior HR decision-makers across these key markets.

Location: London based with hybrid flexibility

THE B2B SALES MANAGER ROLE RESPONSIBILITIES WILL INCLUDE:

• Drive new business development by identifying and securing enterprise clients across UK, European, and MENA territories, focusing on organisations seeking advanced talent assessment and workforce analytics capabilities
• Navigate the complete sales process from initial prospecting through to contract signature, including needs discovery, solution demonstrations, commercial proposals, and negotiation with senior stakeholders
• Engage directly with HR Directors, Talent Acquisition leaders, and Learning & Development Heads to position behavioural assessment and psychometric solutions that address their strategic talent challenges
• Cultivate enduring client partnerships that deliver sustained satisfaction and identify opportunities for account expansion, working alongside Customer Success colleagues during implementation phases
• Represent the organisation at HR technology conferences and industry gatherings, while conducting competitive intelligence and market analysis to inform commercial strategy

THE IDEAL B2B SALES MANAGER WILL HAVE:

• 5-7 years of successful B2B sales experience, ideally within HR technology, SaaS platforms, talent assessment tools, or learning and development solutions
• Demonstrable track record of closing significant enterprise-level agreements with senior HR, Talent, L&D, or C-suite executives as primary decision-makers
• Strong consultative approach with excellent presentation and communication capabilities, able to articulate complex behavioural science concepts in accessible business language
• Proficiency using CRM platforms such as HubSpot or Salesforce to maintain accurate pipeline visibility and forecasting
• Experience operating across UK, European, or MENA markets (fluency in Arabic or European languages advantageous but not essential)

WHY JOIN THIS BUSINESS AS THEIR B2B SALES MANAGER?

• Be part of an organisation at the forefront of human potential analytics, working with cutting-edge behavioural science and digital psychometrics to transform how companies develop their people
• Operate across diverse, international markets with significant growth potential, giving you exposure to varied business cultures and enterprise environments
• Enjoy hybrid or remote working flexibility with autonomy over your approach and schedule, balanced with opportunities for regional travel and face‑to‑face client engagement
• Benefit from competitive compensation including performance-based commission structure and annual bonus tied directly to your sales achievements

Armstrong Lloyd is a marketing specialist recruitment services provider. We specialise in the B2B SaaS space and have a variety of similar jobs available. We offer a personal service that will give you the best possible outcome in the recruitment process.