Sales Executive

CPM United Kingdom Limited; Stoke-on-Trent; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading sales agency is hiring a Sales Executive to represent premium alcohol brands in Stoke-on-Trent. The ideal candidate will have strong interpersonal skills and a driver's license to drive in the UK. This role includes field sales visits, educating retailers, and building business relationships. With a competitive salary of £27,500 plus up to £3,000 bonus and a company vehicle, this position offers excellent training and growth opportunities in a supportive environment.

Benefits

Pension Plan

20 days holiday plus bank holidays

Company vehicle

Life Assurance

DIGICARE+ App access

Qualifications

• A driver’s licence that enables you to drive in the UK is essential.

Responsibilities

• Field sales visits into convenience retailers promoting the Diageo spirits portfolio.
• Educating retailers to increase alcohol sales through face-to-face and digital interactions.
• Activating products in stores using point of sale.
• Negotiating additional shelf space for drinks to enhance visibility.
• Reporting insights gained during calls.
• Building strong business relationships.

Skills

Interpersonal skills

Sales techniques

Negotiation skills

Customer relationship management

Job description

We are looking for spirited individuals to represent drinks giant Diageo and their famous alcohol brands including Smirnoff Vodka, Gordons Gin and Guinness. Join us as a Sales Executive and earn £27,500+ £3000 bonus + company van, whilst opening the door to fantastic career opportunities.

Ideal Location

Stoke-on-Trent, United Kingdom, ST3

Territory

Crewe, Derby, Stoke on Trent, Shrewsbury, Telford, Walsall, Wolverhampton and surrounding areas

Requirements

• A driver’s licence that enables you to drive in the UK is essential.

Typical Day (Responsibilities)

• Field sales visits into convenience retailers on your territory promoting the Diageo spirits portfolio.
• Educating retailers on how to increase their alcohol sales through a blended method of face‑to‑face and digital interaction and providing informed recommendations.
• Activating the products in your customers’ stores using point of sale.
• Negotiating additional shelf space for drinks and displays to increase the visibility of Diageo’s portfolio.
• Reporting back insight and information gained during your calls.
• Using your people skills to build strong business relationships across convenience.

Why Work for Us

• Salary: £27,500 plus up to £3,000 bonus.
• Pension Plan: Secure your future with a pension plan.
• Holiday Package: 20 days of holiday plus bank holidays, extending by one day each year of service up to 25.
• Company vehicle: Enjoy a company vehicle.
• Life Assurance: 1X life assurance.
• DIGICARE+ App: Access to second opinions from doctors, personalised counselling sessions, expert nutritionist advice, and gym membership discounts—all in one place.

You Would Enjoy This Role If

• You enjoy meeting new people and can quickly form long‑lasting relationships.
• You would be proud to represent Diageo and its premium alcohol brands and are committed to delivering the best support to their customers.
• You would relish the opportunity to take ownership of your own territory and consistently deliver against your targets.
• You enjoy achieving, making an impact, and like to maximise every opportunity.
• You have a proactive attitude, with the ability to adapt to a changing environment.
• You will be given access to excellent training and development and the support of your manager. CPM is Gold Investors in People accredited, and we are passionate about giving our people the opportunities and training to grow both themselves and their careers.

Inclusivity & Support

CPM fosters an inclusive work environment. We celebrate unique perspectives and skills, believing this makes us stronger and more innovative.

Should you require any adjustments or support during the application process, please let us know. Our goal is to help you feel comfortable and confident, allowing you to showcase your unique skills and abilities to their fullest potential.

Closing

Please contact after completing your application to see how we can best support you.