Sales Director Local Government

Civica UK Ltd; London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A software company serving public services is looking for a Sales Director to lead sales efforts in the Local Government sector. This role requires strong leadership, a deep understanding of the Local Government landscape, and proven success in exceeding revenue targets. The ideal candidate will shape strategic growth and manage sales teams effectively in a fast-paced environment. Includes competitive benefits like 25 days of annual leave and private medical insurance.

Benefits

25 Days Annual Leave + bank holidays

Pension Contribution with employer match

Private Medical Insurance

Health Cash Plan

Dental Insurance

Referral Bonus

Qualifications

• Proven experience in second-line sales leadership, managing teams and delivering results.
• Deep understanding of the Local Government sector within a SaaS environment.
• Strong track record of exceeding revenue targets in public sector portfolios.

Responsibilities

• Lead and develop a team of first-line sales managers.
• Drive commercial success and identify strategic opportunities.
• Translate business objectives into actionable sales plans.

Skills

Leadership skills

Sales strategy development

Stakeholder management

Commercial awareness

Change management

Job description

We’re Civica and we make software that helps deliver critical services for citizens all around the world. From local to state government, to education, to health and care, over 5,000 public bodies across the globe use our software to help provide critical services to over 100 million citizens.

Our aspiration is to be a GovTech champion everywhere we work around the globe, supporting the needs of citizens and those that serve them every day. Building on 21 years of continuous growth and success, we're at a pivotal point on our journey to realise that aspiration.

Overview

Why you will love this opportunity as Sales Director – Local Government at Civica

We’re seeking a dynamic and experienced Second-Line Sales Leader with expertise in Local Government to lead and develop a team of first-line sales managers. This role is pivotal in driving strategic growth across our Public Sector portfolio, with a particular focus on navigating complex change, delivering through others, and exceeding revenue targets in a rapidly evolving environment.

You’ll bring a strong understanding of the Local Government landscape including its commercial drivers, procurement frameworks, and transformation agendas and use that insight to shape and execute high-impact sales strategies. This is a hands-on leadership role, requiring a balance of strategic thinking, operational execution, and people development.

Why you will do to be successful in this role:

Key Responsibilities

• Lead, coach, and develop a team of first-line sales managers, ensuring consistent delivery through high-performing leaders
• Drive commercial success across the Local Government portfolio, identifying and converting strategic opportunities within a complex and evolving market
• Translate business objectives into actionable sales plans, ensuring alignment across regions, product lines, and customer segments
• Deliver against revenue and growth metrics, consistently exceeding targets through disciplined pipeline management and strategic account development
• Navigate and manage significant change, including mergers, restructures, and shifts in market dynamics, while maintaining team engagement and performance
• Champion innovation and agility, embracing new ideas and ensuring rapid execution and implementation across the sales function
• Collaborate cross-functionally with Product, Marketing, Finance, and Delivery teams to ensure seamless go-to-market execution and customer success
• Monitor performance metrics, coach for improvement, and foster a culture of accountability, growth, and continuous learning

• Proven experience in second-line sales leadership, managing managers and delivering results through others

• Deep understanding of the Local Government sector within a SaaS or technology-led environment, including commercial models, procurement processes, and transformation priorities
• Demonstrated success in leading teams through rapid change, with the ability to execute and embed new strategies at pace
• Strong track record of exceeding revenue targets and driving growth across complex public sector portfolios
• Excellent leadership, coaching, and stakeholder management skills, with the ability to influence at all levels
• Strategic mindset with operational discipline, able to balance long-term vision with short-term delivery

We Want You to Bring Your Whole Self to Work

There is no such thing as the perfect candidate, so if you think you have what it takes but don't necessarily meet every single point on the list above, please still get in touch. We'd love to have a chat and see if you could be a great fit.

Why You\'ll Love Working with Us

As a company, we're passionate about what we do and the citizens we serve. If you, too, want to champion the use of technology in public services to improve outcomes for citizens and public sector organizations, then Civica is the right place for you. We will help you unlock the best version of yourself, achieve career growth, and make a real difference to people and communities.

We know that when our people are happy, they work better and have greater job satisfaction. Here’s what you can expect:

Time Off & Work-Life Balance

25 Days Annual Leave + bank holidays – plus the option to buy up to 10 extra days!
Days of Difference – Up to 3 extra days off for volunteering.

Financial Well-being & Security

Pension Contribution s – 5% employer match to support your future.
Income Protection – Up to 75% salary cover for long-term illness.
Life Assurance – 4x salary tax-free lump sum.
Critical Illness Cover – £25,000 lump sum (extendable to dependents).

Health & Perks

Private Medical Insurance – Fast access to private healthcare.
Health Cash Plan – Claim back physio, therapies & more.
Dental Insurance – Cover for routine & emergency care.
Affinity Groups – Join employee-led communities.
Bounty Bonus – Refer a friend & get rewarded.

At Civica, we are committed to building an inclusive and diverse workplace where everyone feels valued and supported. We believe that a variety of perspectives drives innovation and excellence, and we welcome applicants from all backgrounds, cultures, and experiences.

We are an equal opportunity employer. We do not discriminate based on race, ethnicity, religion, gender, sexual orientation, disability, age, or any other legally protected characteristic. Our recruitment process is designed to ensure fairness and transparency, so every candidate has an equal chance to contribute to our mission.

If you need any adjustments or accommodations to participate in our recruitment process, please let us know. We are here to support you.