Sales Director

Apex Resource Management; England; On-site; GBP 100,000 - 130,000; Full time

Job summary

A leading automotive company is seeking a Sales Director to inspire teams and shape the sales strategy across multiple locations in the UK. Responsible for driving growth and delivering exceptional customer experiences, this role offers a base salary of around £100,000 with an OTE of £130,000, 33 days of holiday, and opportunities for personal and team development. Ideal candidates will have a proven track record in leading sales teams and a knack for innovative pricing strategies.

Benefits

Circa £100,000 base + bonus (OTE £130,000)

33 days holiday with extended Christmas break

5-day working week with time off in lieu if working weekends

Qualifications

• Proven success leading multi-site sales teams.
• Expertise in sales strategy, pricing, and margin optimisation.
• Strong commercial and analytical skills.
• An inspiring, resilient, and forward-thinking leadership style.

Responsibilities

• Shape and deliver the sales strategy across multiple sites.
• Lead, coach, and grow a high-performing team.
• Design and refine sales processes to boost conversions.
• Own pricing strategy and competitor analysis.
• Oversee the full customer journey.
• Drive accurate forecasting and smart stocking strategies.
• Shape the five-year vision with the Senior Leadership Team.

Skills

Leading multi-site sales teams

Sales strategy

Pricing and margin optimization

Commercial and analytical skills

Inspirational leadership

Job description

Overview

Sales Director
Location: Warmington (HQ) with travel to Newcastle & Sutton
Contract: Permanent, Full-time
Salary: circa £100,000 + Bonus (OTE £130,000)

Accelerate growth. Inspire adventure. Lead the future of luxury campervans and drive sales strategies that shape the road ahead as the Sales Director!

Join a renowned name that is redefining automotive camping luxury, creating bespoke campervans and motorhomes that take customers anywhere they dream of going. With big growth ahead, they re seeking a visionary Sales Director to take the wheel and steer sales to new heights.

Your role as the Sales Director:
From HQ in Oxfordshire, you ll shape and deliver the sales strategy across multiple sites. Reporting directly to the CEO, you ll inspire teams, streamline processes, optimise pricing, and deliver unforgettable customer experiences. Most importantly, you ll fuel rapid growth while shaping the company s future retail network.

• Leadership: Lead, coach, and grow a high-performing General Sales Manager team across multiple sites.
• Sales Process: Design and refine sales processes to shorten cycles, boost conversions, and maximise results.
• Pricing & Customer Strategy: Own pricing strategy and competitor analysis, delivering customer-focused approaches that balance value with margin growth.
• Customer Journey: Oversee the full customer journey from promotions and Try Before You Buy through to handover, aftercare, and loyalty.
• Stocking & Forecasting: Drive accurate forecasting and smart stocking strategies aligned with business growth.
• Strategic Growth: Shape the five-year vision alongside the Senior Leadership Team, including retail expansion and dealer programme development.

What You ll Bring to the Sales Director position

• Proven success leading multi-site sales teams.
• Expertise in sales strategy, pricing, and margin optimisation.
• Strong commercial and analytical skills.
• An inspiring, resilient, and forward-thinking leadership style.

Why This Role?

• Circa £100,000 base + bonus (OTE £130,000)
• 33 days holiday with extended Christmas break
• 5-day working week with time off in lieu if working weekend
• A chance to lead sales for one of the most exciting, fast-growing brands in the sector.

Ready to take the wheel and accelerate growth? To show your interest in this role please Apply Now with a copy of your CV. Should you be successfully shortlisted a member of our Team will contact you to discuss the role in more detail. All applications are treated in the strictest confidence.