Sales Development Representative (SDR)

TRANSFORMIFY; Remote; GBP 30,000 - 45,000; Full time

Job summary

A global HR and fintech platform is seeking a Sales Development Representative to drive pipeline growth by engaging HR decision-makers. The ideal candidate will have at least 3 years of sales experience in recruitment or fintech, exceptional communication skills, and experience managing the full sales cycle. This role offers competitive compensation, performance-driven incentives, and an all-remote working environment, with opportunities for career progression as the company continues to scale.

Benefits

Competitive salary

Performance-based incentives

Flexible working hours

Remote work setup

Career progression opportunities

Qualifications

• Minimum 3 years of sales experience in recruitment agency, HR software, or fintech.
• Proven experience selling to HR Directors or senior stakeholders.
• Hands-on experience with sales CRMs like HubSpot or Salesforce.

Responsibilities

• Identify and engage potential clients within mid-market and enterprise segments.
• Own the end-to-end sales process from deal origination to closure.
• Build and maintain a healthy sales pipeline using CRM tools.

Skills

Sales experience

Communication skills

Negotiation

Stakeholder management

Tools

HubSpot

Salesforce

Job description

About Transformify (TFY)

Transformify (TFY) is a global HR and fintech platform enabling organizations to manage, pay, and engage their external workforce and independent contractors compliantly and efficiently. We work with forward-thinking HR leaders to simplify workforce management, payments, and compliance across borders.

Role Overview

We are looking for an experienced Sales Development Representative (SDR) to join our commercial team. The ideal candidate will have at least 3 years of sales experience within a recruitment agency, HR software, or fintech company, ideally with a direct competitor or a fintech partner of TFY.

This role is critical to driving pipeline growth by identifying, qualifying, and converting opportunities with HR decision-makers, particularly HR Directors and senior HR stakeholders.

Key Responsibilities

• Identify, prospect, and engage potential clients within mid-market and enterprise segments
• Sell TFY solutions to HR Directors, Heads of HR, People & Talent leaders, and related stakeholders
• Demonstrate a strong understanding of HR terminology, workforce management, and contractor of record models
• Navigate conversations around hiring seasonality, workforce scalability, and managing external workforce and independent contractors
• Own the end-to-end sales process, from deal origination and qualification through to deal closure
• Build and maintain a healthy sales pipeline using CRM tools
• Collaborate closely with Marketing, Sales, and Product teams to optimise go-to-market strategies
• Accurately forecast opportunities and maintain up-to-date records in CRM systems
• Represent TFY professionally in sales calls, demos, and negotiations

Required Experience & Qualifications

• Minimum 3 years of sales experience in:
• Recruitment agency, HR software, or fintech environment
• Ideally a direct competitor of TFY or a fintech partner operating in the HR / workforce ecosystem
• Proven experience selling to HR Directors or senior HR stakeholders
• Strong knowledge of:
• HR processes and terminology
• Hiring cycles and seasonality
• External workforce management and independent contractor models
• Demonstrated experience managing the full sales cycle, from lead generation to deal closure
• Hands-on experience with sales CRMs, such as HubSpot or Salesforce (mandatory)
• Strong communication, negotiation, and stakeholder management skills

Nice to Have

• Experience selling SaaS, HR tech, payroll, EOR, contractor management, or payments solutions
• Existing network within HR, talent, or workforce management communities
• Experience working in a fast-growing startup or scale-up environment

What We Offer

• Competitive compensation with performance-based incentives and uncapped commission
• An all-remote work setup and flexible working hours matching your life priorities
• Opportunity to work with a global, innovative HR-fintech platform
• Collaborative, international team environment
• Career progression opportunities as TFY continues to scale

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