Sales Development Representative

Genio; Leeds; Hybrid; GBP 25,000 - 28,000; Full time

Job summary

A leading EdTech company in the UK is seeking a Sales Development Representative to drive growth by identifying leads and building relationships. This role involves cold calling, nurturing prospects, and collaborating with a dynamic team. Candidates should possess strong communication skills and at least one year of sales or customer service experience. Flexible working arrangements are available with a supportive team culture fostering personal and professional growth. Attractive salary and comprehensive benefits included.

Benefits

33 days annual leave

Generous learning and training allowance

Flexible hours

Health cash plan

6% employer pension contribution

Qualifications

• Exceptional communication skills, both oral and written, with excellent listening skills.
• Self-motivated with a diligent work ethic and excellent organisational skills.
• Ability to work independently as well as part of a team in a fast-paced environment.
• 1 year of sales or customer service experience.
• A passion for sales and a drive to succeed.

Responsibilities

• Finding high-quality leads using cold calling, email outreach, and social selling.
• Understanding potential customers’ needs and challenges.
• Building rapport with disability services professionals.
• Progressing qualified leads through the sales funnel.
• Leveraging data and analytics to track progress.
• Collaborating closely with other teams to identify strategic targets.

Skills

Exceptional communication skills

Self-motivated with a diligent work ethic

Ability to work independently in a fast-paced environment

1 year of sales or customer service experience

Passion for sales

Tools

HubSpot CRM

Job description

Hi were Genio. We create beautifully simple learning tools that boost knowledge skills and confidence.

• We’re a SaaS scale up and one of the fastest growing tech companies in the North.
• There are 100 of us around the UK with our HQ in Leeds.
• Our software is award-winning and used by 100000s of students at over 800 universities & colleges worldwide.
• We're growing so we can achieve our mission to support 1 million students to become better learners by 2030.

The role of Sales Development Representative:

The Sales Development Representative (SDR) role is a springboard for ambitious commercially‑minded individuals. As a critical member of our B2B sales team you’ll be the first point of contact for potential customers acting as a vital Genio ambassador.

You’ll leverage your positive attitude, communication skills and deep understanding of customer needs to identify leads, establish conversations, qualify and nurture them, ultimately helping to solve problems and accelerate our growth.

Meet the team:

The Genio Sales team is made up of three areas that work seamlessly together: our Account Executive Team, our Account Management team and our Sales Development Representative team. Consisting of four Sales Development Representatives and one Senior Sales Development Representative (Liv, the line manager for this role!) together our team focuses on North American Higher Educational sales led by our Sales Manager.

Our team culture is characterised by a strong sense of support and trust where members are adaptable, knowledgeable and resilient. We prioritise helping each other and building genuine relationships with both colleagues and customers fostering an environment where everyone is willing to take accountability and go above and beyond. Humour, kindness and openness are integral to our interactions making our team dynamic and enjoyable.

What you’ll be doing:

• Prospecting: Finding high‑quality leads using cold calling, email outreach and social selling to connect with our ideal customers.
• Qualification: Understanding potential customers’ needs and challenges ensuring Genio would be a good support for their students. Conducting discovery calls asking questions that align with the MEDDPICC sales method and gathering information on market trends and news.
• Relationship Building: Building rapport with disability services professionals becoming a trusted advisor and generating excitement about Genio.
• Pipeline: Progressing qualified leads through the sales funnel, scheduling demos with Account Executives and ensuring a smooth handoff.
• Data: Leveraging data and analytics to track progress, measure success and continually refine your approach.
• Collaboration: Collaborating closely with the Sales Development Representatives, Account Executives and the Demand Marketing team to identify strategic targets for outreach and develop targeted prospecting sequences.

Your first 3 months

Week 1‑2: Getting to grips with Genio, the market and our systems and processes. Introductions to your immediate SDR team and the wider sales and marketing teams.

Week 2‑4: Making your first calls and emails to prospects, learning about the market and making that unforgettable first booking.

Month 1‑2: Increasing your knowledge and confidence within the market through call role‑plays, team call feedback sessions and sales training. Writing your own email sequences. Understanding the CRM and moving toward hitting targets.

Month 2‑3: Continuing to develop knowledge and skills, prospecting your own leads and running your own email campaigns to hit or surpass monthly targets.

About you

• Exceptional communication skills, both oral and written, with excellent listening skills and a positive, energetic phone presence.
• Self‑motivated with a diligent work ethic and excellent organisational skills.
• Ability to work independently as well as part of a team in a fast‑paced environment.
• 1 year of sales or customer service experience.
• A passion for sales and a drive to succeed.

Bonus / Nice to have:

• Experience in SaaS/EdTech (or a similar B2B space).
• Familiarity with HubSpot CRM.

Salary and benefits:

Dependent on experience (OTE up to 33,000 with uncapped earning potential)

33 days annual leave (inclusive of bank holidays)

3 gifted days off at Christmas

Generous individual learning and training allowance

Hands‑on sales training delivered by our in‑house experts

Truly flexible hours to suit when you work best

Full home‑working set‑up and beautiful collaborative office space

Free Leeds City Centre office parking

Nomad working policy with family travel insurance

Enhanced 26 weeks maternity and 4 weeks paternity (fully paid)

Health cash plan (from glasses to massages)

6% employer pension contribution

Location

We have a beautiful office space in Leeds and we love it when we get together to collaborate in person. Our preference for this role is hybrid working; however we may support remote working within the UK if you live more than 50 miles from the office.

We will discuss ways of working with you at interview. If you have any questions before you apply, please reach out to …

What to expect next

We will review your application and provide a response within 1 week. Even if it’s not the news you’d hoped for we appreciate it to know either way.

If we invite you to meet with us for interview, here’s an overview of what the process will look like:

• Screening interview with someone in our Recruitment team (30 minutes).
• First stage interview with Olivia (Senior Sales Development Representative) and another Genio colleague (1 hour).
• Final stage interview: 1 hour culture and values interview plus a 30‑minute task. You will meet with Izzy and Liv.

Ahead of your interview you will receive a confirmation email outlining who you’ll be meeting and what you’ll need to prepare.

Interested in learning more about a career at Genio

Here are a few further resources:

About Genio

Working at Genio Blog

The Genio Study Tools

Not quite the right role for you but you'd love to be a part of Genio’s journey

Let’s connect! Reach out to … and we’ll add you to our network to keep you updated with any future opportunities.

Our Commitment to Equality

We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, marriage and civil partnerships, trade union membership and caring responsibilities.

Applicant Privacy Notice

We think it’s important that you understand how we use and handle your personal information so here’s a link to our privacy notice. By submitting your application you’re confirming that you’ve read and understood this notice.

Required Experience: IC

Key Skills: Sales Experience, B2B Sales, Time Management, Customer Service, Cold Calling, Retail Sales, Territory Management, Upselling, Product Demos, Outside Sales, Medicare, Negotiation

Employment Type: Full Time

Experience: Years

Vacancy: 1

Monthly Salary: 25,000 - 28,000