Sales Development Representative

Brand Nudge; England; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A fast-growing tech company in the United Kingdom is seeking a motivated Sales Development Representative (SDR) to drive new business pipeline through targeted lead generation and outreach. The ideal candidate has proven experience in outbound calling and lead generation, particularly within B2B SaaS. This role offers a competitive salary, commission structure, and flexible working options. Join the team to help global brands make data-driven retail decisions and advance your sales career.

Benefits

Competitive base salary

Commission structure

Flexible working options

Career growth opportunities

Qualifications

• Proven experience (1+ Years) in outbound calling and lead generation in a SaaS environment.
• Excellent written and verbal communication skills.
• KPI-driven mindset with a consistent record of meeting or exceeding targets.

Responsibilities

• Generate qualified leads through outbound calling and email outreach.
• Maintain accurate lead and activity data within CRM systems.
• Collaborate with marketing and sales colleagues to refine outreach strategies.

Skills

Outbound calling

Lead generation

Communication skills

Organisational skills

Resilience

Education

Strong Academic Background

Tools

Hubspot

Job description

About Brand Nudge

Brand Nudge is a leading B2B SaaS business delivering powerful retail market intelligence data to the FMCG and CPG industries. Our platform helps global brands such as Birdseye, Reckitt and innocent gain real-time visibility into pricing, promotions, and digital shelf performance, driving smarter commercial decisions and competitive advantage.

We're a fast-growing, insight-driven tech company where innovation, data, and customer success come together to deliver measurable impact.

The Opportunity

We are seeking a highly motivated Sales Development Representative (SDR) to join our expanding commercial team.

As an SDR at Brand Nudge, you'll play a pivotal role in driving new business pipeline through targeted lead generation and outreach to decision-makers within the FMCG and CPG industries. You'll work closely with the Head of Sales and New Business team to identify opportunities for our Price & Promotion Tracking and Digital Shelf Analytics solutions.

Key Responsibilities

• Generate qualified leads through outbound calling, email outreach, and LinkedIn engagement.
• Utilise automated multi-touch sequences to effectively nurture prospects.
• Craft compelling, personalised messaging to engage senior stakeholders.
• Confidently articulate Brand Nudge's value proposition and handle objections effectively.
• Maintain accurate lead and activity data within CRM systems (Hubspot experience ideal but not essential).
• Achieve and exceed KPIs on outbound activity, pipeline generation, and downstream lead conversion.
• Collaborate with marketing and sales colleagues to refine outreach strategies and messaging.

About You

You are energetic, curious, and target-driven - a natural communicator with a passion for technology, data, and business growth. You thrive in a fast-paced environment and enjoy turning prospects into opportunities through insight-led engagement.

Requirements

• Proven experience (1+ Years) and success in outbound calling and lead generation (B2B SAAS environment preferred).
• Previous experience in SaaS or Data & Analytics sales advantageous.
• Strong Academic Background
• Excellent written and verbal communication skills.
• Strong organisational skills and attention to detail.
• High resilience, intellectual curiosity, and a hunger to achieve results.
• Achieve high outbound call & outreach volumes each day while maintaining the highest quality of interaction.
• KPI-driven mindset with a consistent record of meeting or exceeding targets.
• Confident using CRM and sales engagement tools.

Why Join Brand Nudge?

• Join a rapidly expanding SaaS company working with some of the world's biggest brands.
• Excellent opportunities for progression within New Business - Build your sales career with Brand Nudge.
• Collaborative, results-focused culture with support from experienced sales leaders.
• Competitive base salary with commission structure.
• Flexible working - potential for home-based or hybrid from our Reading HQ.
• Chance to grow your career in tech, data, and B2B sales.

Ready to accelerate your sales career? Apply today to join Brand Nudge and help global brands make smarter, data-driven retail decisions.