Sales Development Representative

MasterControl; Basingstoke; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading cloud-based software provider in the UK is looking for a Sales Development Representative to drive lead generation and qualification. The role involves partnering with sales teams and engaging with potential customers through outbound prospecting. Ideal candidates will possess strong communication skills and a proactive mindset. Experience in sales support and tools like Salesforce is preferred. This position offers growth opportunities and a commission structure based on performance.

Qualifications

• 1-3 years of sales or sales support experience, preferably in technology.
• Strong attention to detail and ability to navigate organizations.
• Proven ability to overcome objections and succeed in email outreach.

Responsibilities

• Drive lead generation and qualification through proactive outbound prospecting.
• Partner with sales teams to identify high-value targets within accounts.
• Manage lead activity and maintain updated records across systems.

Skills

Excellent communication skills

Problem-solving skills

Sales experience

Ability to multitask

Proficiency in Microsoft Office

Education

Bachelor's degree or equivalent work experience

Tools

Salesforce CRM

Pardot marketing automation

Job description

ABOUT MASTERCONTROL

MasterControl Inc. is a leading cloud-based quality and compliance software provider for life sciences and other regulated industries. Our mission is to enable our customers to bring life-changing products to market faster while ensuring compliance and quality throughout the product lifecycle. We are committed to innovation, customer success, and making a positive impact on the world.

SUMMARY

As a Sales Development Representative (SDR) at MasterControl, you will work closely with our sales and marketing teams to drive lead generation and qualification. In this role, you will be responsible for proactive outbound prospecting, lead activity management, and nurture leads from inception through qualification before transitioning them to the appropriate Regional Account Executive. The ideal candidate will be a highly self-motivated, goal-oriented, and team-oriented individual with excellent communication and problem-solving skills. This position offers advancement potential within the organization and includes an uncapped commission structure.

RESPONSIBILITIES

An Enterprise SDR needs to partner with their assigned sales team to find high-value targets within defined target accounts. Ability to map an organization and understand its manufacturing organization. Ability to tailor outbound marketing campaigns to a variety of manufacturing modalities. Ability to manage conversations and engagement across a variety of levels within an Enterprise organization, from associate up to site head and HQ digital leadership. Ability to multitask and keep a variety of systems up-to-date. Curiosity to be an ongoing learner, ingest product and market information, and routinely deliver sales hand-off calls.

PREFERRED SKILLS

• Design and execute targeted outreach campaigns by developing your own creative messaging sequences, email templates, and multi-channel touchpoints that resonate with specific buyer personas and industry segments.
• Leverage AI-powered tools to enhance prospecting efficiency, for personalized message crafting, for data enrichment and automation, and AI-driven analytics platforms to optimize campaign performance and identify high-intent prospects.
• Own your pipeline generation strategy by independently creating data-driven marketing campaigns.
• Ability to collaborate with the sales team to enable rigorous focus on key accounts.
• Exceptional written, verbal, and listening communication skills.
• Ability to multitask, prioritize, and manage time effectively in a fast-paced, dynamic environment.
• Strong problem-solving and adaptation skills.
• Positive attitude and high energy.
• 1-3 years of sales or sales support experience (technology industry preferred).
• Experience working in a team environment while maintaining independence.
• Demonstrated success in account penetration through email outreach (candidates must provide samples).
• Proven ability to overcome objections.
• Prior experience with Salesforce CRM and Pardot marketing automation tool.
• Bachelor's degree or equivalent work experience.
• Solid work ethic and a mature, professional demeanor.
• Comfort with cold calling and a self-disciplined, organized approach.
• Good understanding of business and technical concepts.
• Strong attention to detail and ability to navigate organizations from top-down.
• Proficiency in Microsoft Office suite.

PHYSICAL DEMANDS AND WORKING CONDITIONS

• Ability to operate a computer and work at a desk for extended periods of time
• Ability to communicate effectively in writing, in person, over the telephone, and via email
• Ability to work occasional overtime and travel, depending on the organization's needs

The Sales Development Representative role at MasterControl offers an exciting opportunity for driven, goal-oriented professionals to excel in a fast-paced, collaborative environment. By joining our team, you will contribute to our ongoing success by driving lead generation, nurturing prospects, and fostering valuable relationships with potential customers. If you possess the skills, experience, and passion for sales, we encourage you to apply and become an integral part of our world-class Sales Operations group.