Sales and Retention Manager

Everlast Gyms; Dunstable; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading fitness company is seeking a Sales & Retention Manager in Dunstable to drive membership growth and ensure member retention. This full-time leadership role involves training the team, implementing lead-generation strategies, and supporting operational tasks. The ideal candidate will have strong leadership and communication skills, along with a passion for health and fitness. Join us for a rewarding career with benefits like free gym membership and comprehensive training opportunities.

Benefits

Free gym membership

20% discount across all brands

Fearless 1000 Bonus Scheme

Monthly salary bonuses

Training and funded qualifications

Opportunities for product training

Qualifications

• Proven leader ability to inspire and coach a team.
• Strong focus on sales and retention with results-driven mindset.
• Excellent interpersonal skills, adaptable to varied audiences.

Responsibilities

• Advocate and deliver the FUNDAMENTALS sales process.
• Drive new member sales while retaining existing members.
• Own the activity planner for the club.
• Implement creative lead-generation strategies.

Skills

Leadership

Sales focus

Communication

Adaptability

Coaching

Job description

Company Description

As a Sales & Retention Manager, you’ll be responsible for driving membership growth, maximising retention, and ensuring our live member movement continues to grow. Reporting directly to the General Manager, this is a full‑time leadership role where you’ll lead sales initiatives, support the wider team, and ensure every member’s journey is seamless from the first visit onwards. You’ll be the ambassador for sales excellence in your club, leading by example, implementing smart strategies, and building strong relationships both inside and outside of the gym.

Job Description

What You’ll Be Doing

• Advocating and delivering the FUNDAMENTALS sales process, training and coaching the team to perform at their best.
• Driving new member sales while maximising retention of existing members to grow the live member movement.
• Owning the activity planner for the club – ensuring initiatives are well‑planned, executed, and impactful.
• Implementing creative lead‑generation strategies both internally and externally.
• Monitoring dashboards and KPIs, providing key insights to the team and ensuring targets are met.
• Driving all revenue lines from memberships, product, and secondary spend to maximise profitability.
• Preparing and delivering monthly sales presentations to the wider management team.
• Building strong local business partnerships and developing #WeMoveBusinesses opportunities.
• Leading by example on reception and the gym floor in this member‑facing role.
• Engaging in national initiatives such as #WorkoutWednesday and #WeCommunicate.
• Providing honest, constructive feedback to team members, supporting their development and performance.
• Supporting the General Manager with operational tasks including health & safety, facilities, maintenance, recruitment, and presentation standards.

Qualifications

3>About You

• Passionate about health, fitness, and wellness.
• A proven leader with the ability to inspire and coach a team.
• Strong sales and retention focus with a results‑driven mindset.
• Excellent communication and interpersonal skills, able to adapt style to different audiences.
• Positive, solutions‑focused, and resilient under pressure.
• Ambitious, driven, and keen to develop further in leadership.
• Flexible to work evenings, weekends, and Bank Holidays to support the needs of the business.

Additional Information

Why Join Us

An opportunity like this at Frasers Group is for the fearless. The potential is huge, the experience unrivalled – and the rewards are designed to match.

Here’s what you’ll get:

• Free gym membership.
• 20% discount across all Frasers Group brands.
• Eligibility for the Fearless 1000 Bonus Scheme.
• Monthly Frasers Champion awards – winners receive double their salary for the month.
• Reward & recognition through Everlast Gyms Monthly Champions.
• Training and funded qualifications, including Level 3 & 5 in Management & Leadership.
• The chance to enhance your fitness knowledge with product training, plus opportunities to deliver PT and group training.

At Frasers Group, we live by our principles:

• Think without limits – move fast, think fearlessly, and take the team with you.
• Own it and back yourself – own the basics, your role, and the results.
• Be relevant – to our people, our partners, and the planet.