Sales And Commercial Director

Nicholas Associates; Sheffield; On-site; GBP 75,000 - 80,000; Full time

Job summary

A leading consulting firm is seeking a Commercial Sales Director based in Sheffield, focusing on developing and executing international market strategies. The role requires proven sales leadership experience in manufacturing or engineering sectors, excellent negotiation and relationship-building skills, and the ability to lead a team of sales professionals. A degree in a relevant field and a full UK driving license are preferred. Competitive salary offered.

Qualifications

• Proven experience in senior sales leadership roles within technical engineering or manufacturing sectors.
• Proven track record in developing and growing export markets, ideally in agricultural or industrial products.
• Excellent leadership, negotiation and stakeholder management skills.

Responsibilities

• Develop and execute a robust commercial strategy focused on international market expansion.
• Build and maintain relationships with after-market Wholesaler Distributors.
• Lead and grow the sales team, focusing on market development.
• Represent the Company at international trade shows and industry events.
• Monitor global market trends and competitor activity.

Skills

Sales leadership

Negotiation

Stakeholder management

Relationship building

International trade understanding

Logistics and compliance

Team management

CRM system management

Language skills (German or French)

Education

Degree or professional qualification in Engineering, Business or related field

Job description

Position: Commercial Sales Director, Sales and Commercial Director

Alternative Titles: Sales Director, Head of Sales, Commercial Director, Commercial Manager, Sales and Commercial Manager

Location: Sheffield, South Yorkshire with regular travel throughout the UK and internationally

Sector: Manufacturing and production

Hybrid: No, the role is office based if not out with customers

Salary: Basic c 75,000‑80,000 plus car/bonus

Reports to: Chief Executive Officer

People Management Responsibility: Yes, team of 5‑6 people

With a proud history going back to the early part of the 20th century, Chapmans is one of the leading designers and suppliers of agricultural wear parts serving the UK and European markets. As they look to the next phase of their growth, they have an opportunity for someone to join them as

Commercial Sales Director

This is a key role that will form part of the Senior Leadership Team alongside the CEO, Finance Director and HR Director at the Sheffield facility.

About the role

• Develop and execute a robust commercial strategy focused on international market expansion to include pricing strategy
• Build and maintain relationships with the after-market Wholesaler Distributors, via key accounts across UK & Northern and Eastern Europe, through customer own branding or via Company’s own brand
• Lead and grow the sales team, with a focus on domestic and export market development and channel management
• Identify and penetrate new geographic markets, distributors, and OEM partnerships
• Collaborate with design, engineering and production teams to align product offerings with market needs
• Oversee budget preparation, pricing strategies, contract negotiations, and margin optimisation
• Represent the Company at international trade shows, exhibitions, and industry events
• Monitor global market trends, competitor activity, and regulatory environments
• Implement and manage CRM systems in line with the Company’s IT Strategy to track pipeline, performance, and customer engagement
• Report regularly to the CEO and Board on commercial performance and strategic initiatives

About You

• Proven experience in senior sales leadership roles within technical engineering or manufacturing sectors
• Proven track record in developing and growing export markets, ideally in agricultural or industrial products
• Strong understanding of international trade, logistics and compliance
• Experience working with OEMs, distributors, and direct B2B sales channels
• Excellent leadership, negotiation and stakeholder management skills
• Degree or professional qualification in Engineering, Business or related field preferred
• Language skills are beneficial, particularly German or French
• Demonstrable experience in picking up new sector dynamics, product technical knowledge and terminology
• A natural relationship builder
• People management skills, able to lead and develop teams of internal and external sales people
• Experience of managing / overseeing supply‑chain contracts preferred
• Live within a reasonable commuting distance and able to travel to Sheffield when not out with customers
• Full UK driving licence
• Has the right to work in the UK without restriction or the need for sponsorship or visa support
• Any experience of customer‑led product design and development would be a bonus

About Us

We are dedicated to fostering a diverse and inclusive community. In line with our Diversity and Inclusion policy, we welcome applications from all qualified individuals, regardless of age, gender, ethnicity, sexual orientation or disability. As a Disability Confident Employer and part of the Nicholas Associates Group, we are committed to supporting candidates with disabilities, and we’re happy to discuss flexible working options.

We are committed to protecting the privacy of all our candidates and clients. If you choose to apply, your information will be processed in accordance with the Nicholas Associates Group of companies Privacy Notice.