Retail Media Instore Media Manager

B&Q Limited; Chandler's Ford; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading UK home improvement retailer is seeking a Retail Media Instore Media Manager to oversee instore campaigns, ensuring high-quality execution and engagement. This role involves collaboration with marketing teams, overseeing partnerships, and mentoring the Advertising Executives. Ideal candidates should have retail media experience and strong creative and analytical skills. The position is based in Southampton, offering a competitive salary, hybrid working, and extensive benefits including pension and holiday options.

Benefits

Pension

BUPA Healthcare

ShareSave options

6.6 weeks holiday

Employee Assistance Programme

Shopping discounts

Qualifications

• Experience in retail media or multi-channel campaign management is essential.
• Strong understanding of instore formats and activations is beneficial.
• Ability to translate data into actionable insights.

Responsibilities

• Oversee instore campaign delivery and ensure high-quality execution.
• Lead partnership with ad tech partner and manage campaign tools.
• Collaborate with Marketing teams to enhance customer engagement.

Skills

Retail media experience

Creative understanding

Analytical skills

Stakeholder management

Organizational skills

Job description

Overview

Permanent

From £50,000 + Pension + BUPA +ShareSave+ 6.6 weeks holiday+ Hybrid Working

Southampton, Store Support Office

We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they’ll love. Join us as a Retail Media Instore Media Manager and you’ll be a big part of this.

Role Purpose: Do you love combining creativity, strategy, and customer insight? As our Instore Media Manager, you’ll own instore campaigns and products, ensuring they look amazing, perform strongly, and enhance the customer experience.

What's the job?

Campaign Delivery & Execution

· Oversee all instore campaign delivery, ensuring creative approvals, high-quality execution, and performance optimisation.

· Lead on the partnership with our ad tech partner, and oversee our campaign management tools.

· Work with our in-house studio to create instore creative principles, templates and guidelines, ensuring these are upheld.

· Provide clear campaign reporting and insights to inform strategy and decision-making.

Product, Formats & Innovation

· Work with the Advertising Lead to identify and shape new instore products, formats, and placements, including POS and physical in-store activations.

· Collaborate with Marketing teams on experiential campaigns to enhance customer engagement and brand impact.

· Work with Marketing and Campaigns on seasonal selling packs and integration into broader campaigns.

Cross-Functional Collaboration

· Leverage customer data and insights to inform targeting and placement of instore campaigns for maximum impact.

· Collaborate with Partnership Managers and Offsite & Instore Media Managers to ensure a cohesive customer experience across channels.

Commercial & Partnerships

· Partner with Partnerships Managers to maximise sell-through of instore inventory.

· Work with Partnership Managers on top suppliers to enhance activity and feed into strategic planning.

People Leadership & Enablement

· Line manage Advertising Executives responsible for campaign coordination, delivery, and reporting.

· Support the development of training materials, webinars, and enablement content for internal teams and advertisers.

What we need:

Required Skills & Experience:

• Experience in retail media, instore media, or multi-channel campaign management is essential.
• Strong creative understanding and knowledge of instore formats and activations (POS, displays, experiential) is beneficial.
• Ability to understand granular data and able to translate into actionable insights
• Experience managing or mentoring junior team members.
• Excellent stakeholder management across Partnerships, Marketing, Campaigns, and suppliers.
• Strong analytical and reporting skills; able to interpret campaign performance and make data-driven decisions.
• Highly organised, proactive, and collaborative.

What You’ll Gain:

• Ownership of a creative and high-impact instore channel within our retail media team.
• Opportunity to innovate with new formats, POS, and experiential campaigns.
• Collaborate with a fun, inclusive, and ambitious team.
• Influence retail media strategy and contribute to seasonal campaign planning.
• Develop leadership skills while managing and mentoring your Advertising Exec.

What's in it for me?

As part of a great team, you’ll be valued for who you are.We’re committed to making B&Q more diverse and representative of the communities we serve, where everyone can feel they belong and have equal opportunities. You will have access to a range of networks that represent our colleagues and allies and help us to continue to put diversity and inclusion at the heart of our business.

We also recognise that wellness means different things to different people, and we want to help colleagues be at their best and feel well by offering a range of benefits to help you. As well as a competitive salary, our benefits package includes an award-winning pension scheme, bonus, ShareSave options, 6.6 weeks holiday, payroll giving, an Employee Assistance Programme, shopping discounts, colleague wellbeing benefits and lots more!

So we can support you during the application or interview process, please contact [e-mail] for any recruitment adjustments.