Resident Experience & Growth Manager

Bupa; Wincanton; Presencial; GBP 40.000 - 60.000; Jornada completa

Descripción de la vacante

Bupa is seeking a Sales Manager for a care home in the United Kingdom. You will own the customer journey from initial enquiry to move-in, driving occupancy while maintaining warm, professional service.

The role includes leading local marketing, coordinating community engagement, and ensuring high presentation standards throughout the home. You will manage show rounds, lead negotiations, and work with a rota to cover out-of-hours enquiries.

Formación

• Proven experience in sales, customer service, or business development within care/hospitality preferred.
• Strong interpersonal and communication skills with a proactive, organised approach.
• Confident with CRM systems and social media platforms; able to lead marketing events.

Responsabilidades

• Take ownership of all potential customer interactions including walk-ins, phone enquiries, data capture, and follow-ups.
• Lead sales negotiations and conduct professional show rounds.
• Ensure enquiries are handled promptly, including out-of-hours support via a staff rota.
• Complete daily checks to ensure the home is presented to high standards and deliver engaging show rounds.
• Arrange and lead marketing events to promote the home within the local community and align with business goals.
• Develop strong community links to generate new enquiries and build brand awareness.
• Attend occupancy focus calls and work towards targets for occupancy, conversions, and review scores.
• Provide daily support to the team and collaborate with housekeeping, front of house, activities, and catering.
• Build relationships with residents and families; maintain ongoing communication for future visits.
• Develop relationships with social workers, district nurses, and commissioners to promote the home as the local 'home of choice'.

Conocimientos

Sales experience

Customer service

Business development

Interpersonal skills

CRM systems

Social media management

Marketing events

Team leadership

Herramientas

CRM software

Descripción del empleo

Bupa is seeking a Sales Manager for a care home in the United Kingdom. You will own the customer journey from initial enquiry to move-in, driving occupancy while maintaining warm, professional service.

The role includes leading local marketing, coordinating community engagement, and ensuring high presentation standards throughout the home. You will manage show rounds, lead negotiations, and work with a rota to cover out-of-hours enquiries.