Care Home Growth & Relationships Manager

Barchester Healthcare; Walton-on-Thames; On-site; GBP 30,000 - 42,000; Full time

Benefits offered by this job

Retail discounts

Wellbeing support

Best Doctors

Career growth

Job summary

Barchester Healthcare is recruiting a Customer Relationship Manager for our care home team in the UK. You will drive occupancy by managing enquiries, delivering strong sales and marketing strategies, and networking with local communities. The role emphasizes professional communication and data-driven decision making.

Ideal candidates will have proven sales experience in or outside healthcare, CRM proficiency, and a proactive, target-driven mindset with strong Microsoft Office skills.

Qualifications

• Proven sales and marketing experience, preferably in healthcare
• Ability to analyse data on Salesforce or similar CRM
• Self-motivated and target driven
• Interpersonal and professional qualities
• Confident user of Microsoft Office (Excel/Powerpoint)

Responsibilities

• Manage enquiries to improve conversion rates and occupancy targets
• Excellent communication skills
• Networking within the local community to raise the profile of the home and generate enquiries
• Supporting local and wider marketing activities to generate enquiries, drive conversion rates and increase occupancy
• Identifying opportunities to improve sales and marketing performance

Skills

Sales

Communication

CRM

Marketing

Interpersonal skills

MS Office

Tools

Salesforce

CRM system

Job description

Barchester Healthcare is recruiting a Customer Relationship Manager for our care home team in the UK. You will drive occupancy by managing enquiries, delivering strong sales and marketing strategies, and networking with local communities. The role emphasizes professional communication and data-driven decision making.

Ideal candidates will have proven sales experience in or outside healthcare, CRM proficiency, and a proactive, target-driven mindset with strong Microsoft Office skills.