Care Home Occupancy & Sales Manager

Barchester Healthcare; Malvern; On-site; GBP 26,000 - 38,000; Full time

Benefits offered by this job

Commission structure

Discounts

Best Doctors Service

Career progression

Job summary

Barchester Healthcare is recruiting a Customer Relationship Manager to join our care home team. You will develop and implement sales and marketing approaches to increase occupancy, handle enquiries, and enhance the digital profile of the home while networking with the local community.

Working with an experienced management team, you'll contribute to delivering high-quality care by converting enquiries, tours, and resident feedback into sustained occupancy growth, using Salesforce or similar CRM,

Qualifications

• Experience in sales or marketing within healthcare is preferred.
• Ability to analyse data in a CRM to drive occupancy and revenue.
• Self-motivated, target driven and proactive in lead generation.
• Full UK driving licence is essential.

Responsibilities

• Represent Barchester and promote the home to prospective residents and families.
• Manage all sales activity for the home and achieve occupancy targets.
• Take potential residents through tours and answer enquiries by phone.
• Engage with residents and relatives to understand needs and experiences.
• Respond promptly to sales enquiries and generate new leads.
• Identify local marketing opportunities to drive enquiries and conversions.
• Maintain and update the contacts database.

Skills

CRM data analysis

Sales & marketing experience

Excellent communication

Full UK driving licence

Tools

Salesforce

Microsoft Office

Job description

Barchester Healthcare is recruiting a Customer Relationship Manager to join our care home team. You will develop and implement sales and marketing approaches to increase occupancy, handle enquiries, and enhance the digital profile of the home while networking with the local community.

Working with an experienced management team, you'll contribute to delivering high-quality care by converting enquiries, tours, and resident feedback into sustained occupancy growth, using Salesforce or similar CRM,