Care Home Growth & Relationship Manager

Barchester Healthcare; Adlington; On-site; GBP 28,000 - 36,000; Full time

Benefits offered by this job

Competitive commission

Discounts

Wellbeing support

Best Doctors Service

Career progression opportunities

Job summary

Barchester Healthcare is seeking a Customer Relationship Manager to lead sales and marketing efforts for a care home in Adlington, UK. You will handle inquiries, drive occupancy, and develop the home’s digital profile while networking with the local community.

This role rewards strong performance with a competitive salary and commission structure. You will work closely with an supportive management team, delivering strategic activities to attract new residents and enhance community engagement.

Qualifications

• Proven sales and marketing experience, preferably in healthcare
• Ability to analyse data on Salesforce or similar CRM
• Self-motivated and target driven
• Interpersonal and professional qualities
• Confident user of Microsoft Office (Excel/PowerPoint)
• Full UK driving licence

Responsibilities

• Manage enquiries to improve conversion rates and occupancy targets
• Demonstrate excellent communication skills
• Network within the local community to raise home profile and generate enquiries
• Support local and wider marketing activities to generate enquiries and increase occupancy
• Identify opportunities to improve sales and marketing performance
• Represent Barchester and the home in a friendly, professional manner
• Be responsible for all sales activity for the home
• Talk to potential residents over the phone and provide tours of the home
• Engage with residents and relatives to understand experiences and requirements
• Respond to sales enquiries and actively generate leads
• Maintain a contacts database

Skills

Sales experience

Marketing experience

CRM data analysis

Interpersonal skills

Microsoft Office

Self-motivated

Target driven

Tools

Salesforce

Job description

Barchester Healthcare is seeking a Customer Relationship Manager to lead sales and marketing efforts for a care home in Adlington, UK. You will handle inquiries, drive occupancy, and develop the home’s digital profile while networking with the local community.

This role rewards strong performance with a competitive salary and commission structure. You will work closely with an supportive management team, delivering strategic activities to attract new residents and enhance community engagement.