Care Home Growth & Relationship Manager

Barchester Healthcare; Taunton; On-site; GBP 26,000 - 36,000; Full time

Benefits offered by this job

Attritive salary, alongside a decent?}

Retail and leisure discounts

Wellbeing support and Best Doctors

Career development opportunities

Job summary

Barchester Healthcare is hiring a Customer Relationship Manager to support occupancy growth for one of our prestigious care homes. You will use sales and marketing approaches, handle enquiries, and raise the digital profile of the home while networking with the community.

We offer a competitive salary with commission and a supportive team focused on delivering high-quality care. You will contribute to marketing activities and drive occupancy through proactive engagement.

Qualifications

• Have proven sales and marketing experience preferably in healthcare but not essential.
• Have the ability to analyse data on Salesforce or similar CRM application.
• Be self-motivated and target driven.
• Have interpersonal and professional qualities.
• Confident user of Microsoft Office (Excel/Powerpoint).
• Full UK driving licence.

Responsibilities

• Manage enquiries to improve conversion rates and achieve occupancy targets.
• Maintain excellent communication with residents, relatives, and colleagues.
• Network with the local community to raise the home profile and generate enquiries.
• Support local and wider marketing activities to generate enquiries, drive conversions and increase occupancy.
• Identify opportunities to improve sales and marketing performance.

Skills

Sales experience

Marketing experience

CRM familiarity

Interpersonal skills

Tools

Salesforce CRM

Microsoft Office

Job description

Barchester Healthcare is hiring a Customer Relationship Manager to support occupancy growth for one of our prestigious care homes. You will use sales and marketing approaches, handle enquiries, and raise the digital profile of the home while networking with the community.

We offer a competitive salary with commission and a supportive team focused on delivering high-quality care. You will contribute to marketing activities and drive occupancy through proactive engagement.