Remote Head of Retention & Lifecycle Marketing

Madfish; Remote; GBP 50,000 - 70,000; Full time

Job summary

A fast-growing startup in iGaming seeks a Head of Retention to lead CRM for a new sweepstakes casino brand. This role involves building strategies from scratch to boost player engagement and loyalty across various channels. Candidates should have 3-5 years of experience in CRM for US digital products and knowledge of US legal frameworks. The position offers a competitive salary, performance bonuses, and a remote-first setup with flexible hours.

Benefits

Competitive salary

Performance bonuses

Health insurance

Fitness membership

24 days paid vacation

Flexible work schedule

Professional training support

Qualifications

• 3-5 years of hands-on experience in CRM/Retention for US digital products.
• Strong analytical mindset with the ability to interpret and act on data.
• High level of English proficiency (C1+), including copywriting and legal comprehension.

Responsibilities

• Build and scale the full CRM ecosystem from scratch.
• Design and execute multi-channel lifecycle strategies.
• Own the CRM calendar and user journey mapping.

Skills

CRM management

Retention strategies

Campaign performance analysis

Data analysis

Legal compliance knowledge

Copywriting

SQL proficiency

Education

Mathematical background/education

Experience in CRM for US digital products

Tools

Customer.io

PowerBI

Optimove

Job description

A fast-growing startup in iGaming seeks a Head of Retention to lead CRM for a new sweepstakes casino brand. This role involves building strategies from scratch to boost player engagement and loyalty across various channels. Candidates should have 3-5 years of experience in CRM for US digital products and knowledge of US legal frameworks. The position offers a competitive salary, performance bonuses, and a remote-first setup with flexible hours.