Regional Sales & Occupancy Manager

Barchester Healthcare; Balsall Common; On-site; GBP 35,000 - 60,000; Full time

Benefits offered by this job

Competitive salary

Commission structure

Retail and leisure discounts

Wellbeing support & Best Doctors

Career development opportunities

Job summary

Barchester Healthcare is recruiting a Regional Customer Relationship Manager to support a region and drive occupancy for our care homes. You will work with an elite management team to deliver first-class care and develop strong local relationships.

The role emphasizes sales, marketing, and CRM data analysis, with a focus on converting enquiries into residents and promoting the home within the local community. A full UK driving licence and regional travel are required.

Qualifications

• Proven sales and marketing experience, preferably in healthcare.
• Ability to analyze data in a CRM (Salesforce or similar).
• Self-motivated and driven by targets.
• Strong interpersonal and professional qualities.
• Proficient with Microsoft Office (Excel/PowerPoint).
• Full UK driving licence required for regional role.

Responsibilities

• Manage enquiries to improve conversion rates and occupancy targets.
• Build and maintain relationships with residents, relatives and local community.
• Support marketing activities to generate enquiries and drive occupancy.
• Identify opportunities to improve sales and marketing performance.
• Represent the home in a professional and friendly manner.

Skills

Sales experience

Marketing experience

Interpersonal skills

Self-motivated

Target driven

Excellent communication

Tools

Salesforce

CRM software

Job description

Barchester Healthcare is recruiting a Regional Customer Relationship Manager to support a region and drive occupancy for our care homes. You will work with an elite management team to deliver first-class care and develop strong local relationships.

The role emphasizes sales, marketing, and CRM data analysis, with a focus on converting enquiries into residents and promoting the home within the local community. A full UK driving licence and regional travel are required.