Regional Healthcare Relations & Occupancy Growth Lead

Barchester Healthcare; Hethersett; On-site; GBP 40,000 - 64,000; Full time

Benefits offered by this job

Competitive salary + commission

Retail discounts

Wellbeing support

Career development

Job summary

Barchester is recruiting a Regional Customer Relationship Manager to support a region and drive occupancy across our care homes. You will work with a strong management team to optimise sales and marketing performance and engage with local communities to generate enquiries.

The role requires proven sales and marketing experience, CRM data analysis capability, and a proactive, professional approach to managing all sales activity within the home.

Qualifications

• Proven sales and marketing experience, ideally in healthcare.
• Ability to analyse data in Salesforce or similar CRM.
• Self-motivated, target-driven and professional in communication.
• Strong interpersonal skills with a customer-focused approach.

Responsibilities

• Manage enquiries to improve conversion rates and occupancy targets.
• Maintain excellent communication with stakeholders and residents’ families.
• Network within the local community to raise home profile and generate enquiries.
• Support local and wider marketing activities to generate enquiries and drive conversions.
• Identify opportunities to improve sales and marketing performance.
• Represent Barchester professionally and manage all sales activity for the home.

Skills

Sales experience

Marketing know-how

CRM data analysis

Interpersonal skills

Self-motivated

Target driven

Office software

Driving licence

Tools

Salesforce CRM

Microsoft Office

Job description

Barchester is recruiting a Regional Customer Relationship Manager to support a region and drive occupancy across our care homes. You will work with a strong management team to optimise sales and marketing performance and engage with local communities to generate enquiries.

The role requires proven sales and marketing experience, CRM data analysis capability, and a proactive, professional approach to managing all sales activity within the home.