Regional Planning Manager

WPP Media; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading global media company in Greater London seeks a Regional Planning Manager to develop cross-channel media plans for Booking.com. The role involves collaborating with local market specialists and managing campaign execution while ensuring strategies align with global goals. Ideal candidates should have experience in travel or e-commerce, a proactive approach, and strong analytical and communication skills. This hybrid role promotes collaboration while offering competitive benefits.

Benefits

Competitive medical insurance

Group retirement plans

Significant paid time off

Qualifications

• Experience working with travel or e-commerce brands.
• Proficiency in media planning tools and platforms.
• Excellent organizational skills with attention to detail.

Responsibilities

• Develop integrated cross-channel media plans.
• Collaborate with local market specialists.
• Ensure media campaigns align with global strategy.

Skills

Positive attitude

Analytical skills

Communication

Proactive nature

Team collaboration

Tools

Google Ads

Facebook Ads Manager

Power BI

Job description

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

The Booking.com team at Mindshare is seeking a highly motivated and experienced Regional Planning Manager to join our EUAU Regional Planning Hub. In this role, you will collaborate with international local‑market specialists to develop integrated, future‑facing, cross‑channel media plans that drive growth and brand awareness across key European and Australian markets. This is an exciting opportunity to work on one of the world’s leading travel brands, contributing to strategic media planning and execution while expanding your knowledge of international media landscapes. You will be part of the Booking.com team and report to the Regional Planning Account Director.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• Engage with local market planning experts to brief and support cross‑channel campaign planning across key EU/AU markets including UK, DE, FR and AU.
• Coordinate/manage local market and regional media partner briefing process.
• Build strong relationships with local and internal teams to ensure markets are delivering key actions across the account.
• Strategic Planning & Execution:
• Ensure cross‑channel plans have a clear, consistent rationale and are aligned to global strategy.
• Collaboration with local planning leads to design impactful, digitally focused paid media campaigns in each market.
• Act as an expert voice during client‑facing planning meetings on local market media landscapes (potential partners, channel effectiveness, measurement, and testing).
• Lead implementation process of regional campaigns, working closely with external agencies to deliver executional excellence.
• Integrate planning & media Strategy knowledge and expertise into operational practices across the account.

Analysis & Insights

• Lead in the collation of competitor, market, and media activity to provide insightful updates to the clients and team.
• Work with local markets to improve planning and reporting practices on an ongoing basis.
• Keep abreast of EMEA media channel developments, identifying new channels and test opportunities for upcoming campaigns in collaboration with the Global Digital Team.
• Problem Solving & Communication:
• Problem‑solve local market challenges with confidence and present high‑quality solutions to clients.
• Communicate effectively and succinctly in all directions.
• Manage and support the development of junior talent in the team.

Client & Business Acumen

• Build a strong knowledge base and understanding of the client’s business and marketplace.

The Ideal Candidate

• Positive, enthusiastic with a can‑do attitude.
• Inquisitive and happy to question the status quo.
• Open and consultative approach with colleagues and clients.
• A team player who is interested in and excited to learn more about the world of global media and the travel industry.
• Comfortable with the use of Excel spreadsheets (advanced user is a plus but not a prerequisite).
• Ability to communicate succinctly in all directions.
• Calm approach to managing urgent deadlines.
• Enthusiasm and interest to go beyond the task – to find the insight in the data, or to identify a time‑saver in a current process.
• A desire to learn and to be involved in numerous workstreams.
• Proactive nature with strong self‑motivation.
• Ability to demonstrate experience of campaign planning from brief to implementation either in a local market or global role.
• Inquisitive and eager to learn and develop as a cross‑channel planner.
• Show an active interest and maintain knowledge of digital/video advertising solutions.
• Demonstrates a high degree of accuracy and numeracy in the analysis and manipulation of data.
• Understands and uses methods for checking work to ensure accuracy and confidence in numbers.
• Excellent organizational skills with excellent written, verbal, analytical, and numerical skills.

Performance Measures

• Successfully delivers against all responsibilities.
• Builds a good client rapport.
• Communicates effectively and succinctly in all directions.
• Positive attitude to all tasks – team player.
• Integrates well into the team.
• Shows initiative and eagerness to learn.
• Attention to detail/accuracy of reporting.
• Time management and multi‑tasking.

Desired Skills and Experiences

• Experience working with travel or e‑commerce brands.
• Proficiency in media planning tools and platforms (e.g., Google Ads, Facebook Ads Manager, programmatic platforms).
• Experience with data visualization tools (e.g., Power BI)
• Familiarity with A/B testing methodologies.
• Experience in managing budgets and forecasting.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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