Regional Marketing Lead

LotusFlare, Inc; London; On-site; GBP 60,000 - 85,000; Full time

Job summary

A leading technology company is seeking a Regional Marketing Lead in London. This pivotal role involves spearheading marketing strategies, managing campaigns, and localizing global efforts to enhance market presence. The ideal candidate will thrive in a high-growth environment with strong collaboration skills and extensive marketing expertise.

Qualifications

• At least 7 years of experience in marketing, ideally in GTM or integrated roles.
• Deep understanding of local culture and consumer behavior.
• Comfortable in fast-growth environments

Responsibilities

• Own the regional marketing strategy and execution.
• Act as the local GTM lead for product launches.
• Build and manage relationships with local agencies.

Skills

Cross-functional collaboration

Full-funnel marketing

Data-informed decision making

Understanding of local culture

Agency and media partner management

Proactivity

Job description

Nomad, powered by LotusFlare, is transforming how the world connects through best-in-class eSIM technology, offering seamless global mobile connectivity to travelers and digital natives.

We’re hiring a Regional Marketing Lead to spearhead our go-to-market efforts in [region] as we expand our international footprint. This is a pivotal leadership role within a newly established regional team, responsible for localizing global strategy, executing high-impact campaigns, and scaling our marketing presence in key markets.

You’ll report directly to the Global Marketing team based in Singapore, while taking full ownership of the regional marketing roadmap and execution. The ideal candidate is both strategic and hands-on, understands local nuances, and thrives in a fast-paced, high-growth, startup-like environment.

What You’ll Do

• Own the regional marketing strategy and execution, aligning with global brand and business goals
• Act as the local GTM lead for product launches, regional market entries, and high-impact campaigns
• Localize and activate across brand, digital, partnerships, PR, events, and influencers
• Build and manage relationships with local agencies, creators, affiliates, and media partners
• Optimize regional acquisition and retention funnels with support from global growth and product teams
• Gather and share market and consumer insights to shape global positioning and campaign planning
• Track and report on regional KPIs, including brand health, campaign ROI, and performance marketing outcomes
• Hire, lead, and mentor regional contractors or future team members, shaping a best-in-class local presence

Who You Are

• At least 7 years of experience in marketing, ideally in GTM, regional, or integrated marketing roles
• Strong cross-functional collaborator, able to bridge regional execution with global priorities
• Experienced in full-funnel marketing, spanning brand, acquisition, and lifecycle
• Deep understanding of local culture, platforms, media, and consumer behavior
• Proven ability to manage external partners including agencies and influencer networks
• Comfortable in high-autonomy, fast-growth environments, with the ability to make data-informed decisions
• Entrepreneurial — scrappy, proactive, and resourceful, with a bias for action

Bonus Points For

• Experience launching or scaling consumer tech, travel, or telco products in the region
• Familiarity with both B2C and B2B2C marketing motions
• Prior work experience in a global org or matrixed team structure
• Some knowledge of eSIMs, mobile connectivity, or telecom industries
• Fluency in a regional language beyond English

KPIs You’ll Be Measured On

• Growth in regional brand awareness, reach, and perception
• Acquisition and conversion performance (CAC, ROAS, LTV)
• Campaign effectiveness including engagement, retention, and virality
• Success of local market entry and regional GTM launches
• Strength of cross-functional collaboration with global HQ and partner teams

Why Join Us

Nomad eSIM, backed by LotusFlare, is reimagining mobile connectivity for the modern, global consumer. Whether you're a digital nomad, a business traveler, or a family on the move, Nomad provides affordable, seamless eSIM access in 200+ destinations worldwide.

As a part of LotusFlare’s global ecosystem, you’ll join a company that supports top-tier telecom operators like Deutsche Telekom, Globe Telecom, T-Mobile, and Singtel. LotusFlare’s cloud-native Digital Network Operator (DNO) platform empowers digital-first experiences, drives customer engagement, and unlocks growth at scale.

With headquarters in Silicon Valley and offices across Europe, and Asia, we’re building a global-first, high-performance team. This role is your chance to lead regional growth, influence global strategy, and help define how millions of people stay connected around the world.