Regional Drinks Sales Manager – On-Trade Growth

WR Logistics; Shrewsbury; On-site; GBP 38,000 - 45,000; Full time

Job summary

A leading drinks distributor is seeking a Sales Manager / Business Development Manager to oversee the Berkshire region. This role involves driving sales growth, managing an existing client portfolio in the hospitality sector, and building strong relationships with key clients. An ideal candidate will have a proven track record in sales within the drinks industry. The position offers a competitive salary up to £45,000 plus bonuses and benefits, with field-based responsibilities requiring regional travel.

Benefits

Bonus

Car Allowance

Benefits

Qualifications

• Proven track record in sales, ideally within drinks.

Responsibilities

• Drive sales growth across your territory by identifying and converting new on-trade opportunities.
• Manage and grow an existing portfolio of hospitality clients.
• Build strong, consultative relationships with key decision-makers.
• Promote our extensive drinks portfolio and introduce new products to market.
• Work closely with internal teams to ensure excellent customer service and fulfilment.
• Attend industry events, tastings, and brand activations where required.

Skills

Sales experience

Relationship building

Client management

Business development

Job description

A leading drinks distributor is seeking a Sales Manager / Business Development Manager to oversee the Berkshire region. This role involves driving sales growth, managing an existing client portfolio in the hospitality sector, and building strong relationships with key clients. An ideal candidate will have a proven track record in sales within the drinks industry. The position offers a competitive salary up to £45,000 plus bonuses and benefits, with field-based responsibilities requiring regional travel.