Regional Care Home Growth & Relationship Manager

Barchester Healthcare Homes Limited; Stoke-on-Trent; On-site; GBP 42,000 - 56,000; Full time

Benefits offered by this job

Attritive salary

Competitive commission

Wellbeing support

Discounts on retail and leisure

Job summary

Barchester Healthcare Homes Limited is seeking a Regional Customer Relationship Manager to drive occupancy across the region. You will partner with an exceptional management team to secure first-class care home occupancy and lead local sales initiatives.

This role requires strong communication, CRM proficiency, and a proactive, customer-focused approach. Join a supportive team dedicated to delivering outstanding resident care and growth.

Qualifications

• Proven sales and marketing experience, preferably in healthcare.
• Ability to analyse data on Salesforce or similar CRM.
• Self-motivated and target driven.
• Strong interpersonal and professional qualities.
• Proficient with Microsoft Office (Excel/PowerPoint).
• Full UK driving licence.

Responsibilities

• Represent Barchester and our state-of-the-art home in a friendly and professional manner.
• Responsible for all sales activity for the home.
• Talk to potential new residents over the phone, and provide informative and welcoming tours of the home.
• Engage with residents and relatives to understand their experience and requirements.
• Respond to sales enquiries and actively generate leads.
• Identify local marketing opportunities and maintain a contacts database.

Skills

Sales & Marketing

CRM data analysis

Self-motivated

Interpersonal skills

MS Office

Driving licence

Tools

Salesforce

Job description

Barchester Healthcare Homes Limited is seeking a Regional Customer Relationship Manager to drive occupancy across the region. You will partner with an exceptional management team to secure first-class care home occupancy and lead local sales initiatives.

This role requires strong communication, CRM proficiency, and a proactive, customer-focused approach. Join a supportive team dedicated to delivering outstanding resident care and growth.