Regional Care Growth & Referrals Lead

Hartford Care Ltd.; Dudley; On-site; GBP 55,000 - 75,000; Full time

Job summary

Hartford Care Ltd. in Dudley is seeking a Regional Sales Manager to drive referrals, manage admissions and oversee placements from first enquiry through to admission and the six-month review.

You will combine business development, relationship management and marketing with hands-on operational oversight to ensure referral outcomes are documented, delivered and reviewed. This role supports our neurological rehabilitation and complex care services, with travel across the region and collaboration

Qualifications

• Proven track record in social care, complex care or neurological rehabilitation.
• Strong experience in referrals, placements, admissions or business development within care.
• Experience of multi-disciplinary working.
• Excellent organisation, with the ability to manage multiple referrals at once.
• Strong interpersonal, communication and negotiation skills.
• Commercial awareness, including commissioning and funding structures.
• Outcome-focused, able to evidence delivery against agreed objectives.
• Full UK driving licence and willingness to travel across the region.

Responsibilities

• Be the primary point of contact for all referrals, managing each placement from referral and assessment through admission to the six-month review
• Make sure outcomes agreed at referral are documented, delivered and reviewed
• Coordinate assessments and admissions with our clinical, operational and care teams
• Build and maintain strong relationships with commissioners, case managers, local authorities, ICBs/NHS partners and other referral pathways
• Market our services across your region, working with our Marketing team on materials and promotion of the brand
• Raise awareness of our homes in the local community and, where appropriate, develop private customers
• Represent us at conferences, networking events and stakeholder meetings
• Put together bespoke care packages for complex care, ABI and behaviours that challenge, working directly with commissioners
• Manage the enquiries database and pipeline, forecasting conversion and staying in close contact with prospective residents and their families
• Work with senior leadership on occupancy, capacity, growth plans and regional expansion
• Provide regular and ad‑hoc reports on referral activity, pipeline and performance
• Deliver sales training to home teams so they understand the importance of high‑quality sales and marketing

Skills

Social care sales

Referrals & admissions

Business development

Relationship management

Negotiation skills

Commercial awareness

Travel across region

Job description

Hartford Care Ltd. in Dudley is seeking a Regional Sales Manager to drive referrals, manage admissions and oversee placements from first enquiry through to admission and the six-month review.

You will combine business development, relationship management and marketing with hands-on operational oversight to ensure referral outcomes are documented, delivered and reviewed. This role supports our neurological rehabilitation and complex care services, with travel across the region and collaboration