Public Sector Business Development Executive

Anglian Water Business (National) Limited; Peterborough; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading national water retailer is seeking a Public Sector Business Development Executive in Peterborough. This role supports a hybrid working model, focusing on developing sales strategies and managing customer relationships in the public sector. It offers a starting salary of £25,733 with a bonus potential, flexible working options, and numerous benefits including a great pension scheme. Candidates should demonstrate strong communication skills, an understanding of sales principles, and have a full UK driving licence.

Benefits

Excellent pension scheme

Bonus potential

Perkbox membership

Income protection scheme

Free onsite parking

24 days holiday rising to 26

Hybrid/flexible working

Healthcare cashback scheme

Qualifications

• Understanding of sales strategy, lead generation, and marketing principles.
• Clear and confident communication skills.
• Accurate record-keeping in CRM systems.

Responsibilities

• Generate new opportunities through proactive outreach.
• Manage outreach pipeline and conduct research for prospects.
• Work with internal teams to prepare proposals and contracts.
• Gain procurement and sales strategy experience.

Skills

Sales strategy understanding

Verbal and written communication

CRM management

Time management

Customer experience focus

Negotiation

Lead generation

Job description

Public Sector Business Development Executive (37 hours per week, Permanent)

Location: Hybrid working with Durham or Peterborough as base

Salary: Starting at £25,733, plus a discretionary bonus potential of up to 8% of annual salary

Job Level: D

Reporting to: Public Sector Growth & Retention Manager

We want our people to have a great work-life balance and support flexible working in terms of a hybrid model and varying start and finish times in some teams where possible. Please discuss this further with the hiring manager during your interview.

ABOUT US

Wave is a leading national business water retailer helping over 300,000 customers across the UK to benefit from the non-household water market. We’re dedicated to helping businesses lower water use, be more water efficient and reduce costs – all which helped us earn all which helped us proudly earn the Water Retailer of the Year award in 2021, reclaim the title in 2023. Most recently, we celebrate the win again in 2025, where the judges highlighted our commitment to social value and sustainability as well as our market‑leading customer service. Our vision is to be the most customer‑focused utility delivering value and efficiency in everything we do, making a positive difference to the environment and society.

WHAT’S IN IT FOR YOU?

Wealth

• Excellent pension scheme - we will double match your contribution, up to a maximum of 5% employee contribution and 10% from Wave
• Bonus potential
• Perkbox membership with a vast range of perks - high street savings (fashion retailers, supermarkets and restaurants), discounted cinema tickets, travel and holiday discounts and online fitness classes
• Income protection scheme
• Personal accident insurance
• 4x salary life assurance
• Free onsite parking

Time off

• 24 days holiday rising to 26 (plus bank holidays)
• A day off for your birthday
• Half a day on Christmas Eve and New Year’s Eve
• The option to buy holidays
• 1 day paid volunteering

Wellbeing

• Hybrid/Flexible working
• Healthcare cashback and treatment scheme
• Cycle to work scheme
• Annual conference and Christmas party
• 24/7 Employee Assistance Programme
• Free flu shots

Family Friendly

• Enhanced maternity and paternity pay
• Enhanced shared parental and adoption leave
• We care about you as an employee and have a range of resources available to both you and your family

THE ROLE IN A NUTSHELL

The role is a strong development opportunity for someone looking to build a career in sales and the Public Sector. As a Public Sector Business Development Executive, you’ll gain hands‑on experience in lead generation, sales strategy, negotiation, proposal writing, and contract management. You’ll collaborate with specialist teams, build relationships with high‑level public‑sector stakeholders, and learn how to manage the full sales cycle from prospect to onboarding. It’s a role designed to grow your commercial, communication, and strategic skills while contributing to a fast‑growing area of the business.

WHAT WILL YOUR TYPICAL DAY LOOK LIKE?

• Make proactive calls and send emails to prospective Public Sector customers to generate new opportunities and nurture these prospects to close.
• Prioritise your pipeline and plan outreach activity. Top up your pipeline by conducting online research to identify new prospects.
• Work with internal teams—pricing, bid, legal, onboarding, marketing to prepare proposals, pricing, contracts, and ensure smooth customer onboarding.
• Gain experience in public procurement, sales strategy, negotiation, stakeholder management, and exposure to public sector frameworks.

WHAT DO WE NEED FROM YOU?

• Understanding basic principles of sales strategy, lead generation, and marketing
• Clear and confident verbal and written communication, including phone and email correspondence
• Accurate use of CRM systems for pipeline management and performance tracking
• Ability to manage time effectively, follow up on tasks, and maintain accurate records
• Work well in a dynamic environment and with cross‑functional teams
• Strong commitment to delivering a positive customer experience
• Openness to training, feedback, and continuous development
• Strong CRM and pipeline management
• Full UK driving licence

Please refer to the essential criteria in the job description as this is what you will be shortlisted against.

Wave is committed to making a positive difference to the environment and society in which it operates. If you are excited to join a dynamic growing business which cares about its people, we would love to hear from you.

BE YOURSELF – OUR DIFFERENCES MAKE US STRONGER

Wave is proud to be an inclusive employer and actively encourage applications from all backgrounds. We will take into consideration any adjustments or individual requirements at any stage of your recruitment journey. If you require any additional support related to menopause, neurodiversity, or any other reason, please do let us know by contacting [e-mail].

Please ensure you attach your CV and a covering letter so we can get to know more about your skills and experience and why you are suitable for this role. We will not be able to consider applications without a covering letter.

Closing date: 4pm on Monday 05th January 2026

Interviews are planned from week commencing 19th January 2026

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