Product Portfolio Manager, Pharma/Biotech
The Product Portfolio Manager, Pharma/Biotech role resides in the Product Management area within Material Processing Technologies reporting to the Director Product Management and Marketing.
The aim of product portfolio management is to coordinate and manage resources and information using business effective processes and practices in support of current and planned portfolio and product lifecycles. Central to this is the continual assessment of the current portfolio and the evidence driving development of new and relevant product solutions (hardware, software, consumables and support) that have value to both customers and company.
This global position works across the multiple brands and functions within Material Processing Technologies. Taking responsibility for the current and future product pipeline within the pharma/biotech customer vertical the role it centers around understanding of customer needs and our ability to fulfil them with current and future products, management of the relevant product portfolio strategy from concept to sunset.
This cross functional role will include strategy development, product roadmap design, product development process management, pricing, and upstream marketing value proposition and messaging as well as solid development of voice of customer process and practice.
This role may be based on the East Coast of the United States or Europe.
ESSENTIAL JOB FUNCTIONS
- Provide product portfolio management and leadership, from concept, to commercialization, to obsolescence.
- Develop long-range product strategies for future positioning, growth, and evolution of the product platform. This includes identifying, establishing and managing strategic relationships with customers, suppliers and industry opinion leaders.
- Identify, qualify and define a portfolio of products that exist or is planned and any future development needs to better position our products to the pharmaceutical /biopharma vertical globally.
- Analyze and incorporate impact of pharma/biotech markets, technical trends, customer needs and competitive offerings into products/product portfolio.
- Develop differentiated product roadmaps, rank new product features and functionalities, and recommend investments to drive product growth.
- Develop voice of customer research processes to facilitate and validate, new product definition performance requirements and tradeoffs, product value proposition and business case. Propose future product pipeline developments.
- Evaluate messaging and develop value based propositions with supporting materials working with marketing.
- Support current GDPs and 80's focused sales activities within the pharma/biotech vertical.
- Serve as vertical champion with internal stakeholders, regional teams, and key account team members.
- Maintain close interaction with field teams through training and active participation in the sales process.
- Ensure pricing framework enables field sales success by determining optimal prices, providing appropriate level of pricing/discounting responding to competitive opportunities, and meeting profitability objectives.
- Develop and deliver product training and positioning suited to the Pharma/Biotech vertical.
- Champion an 8020 culture to drive alignment across functions and disciplines in support of the customer.
- Manage the business based on customer needs utilizing pertinent metrics to measure business performance.
Customer Centricity
- Actively seeks VOC from a variety of sources to ensure product fit for current and future developments.
- Maintain an active relationship with the customer environment through field travel to key accounts and subject relating meetings and conferences.
Product/Portfolio/Solution Leadership
- Is a passionate advocate for what we do
- Builds and shares a clear understanding of what we do and why across MPT stakeholders
- Excellent cross functional communication skills
- Ability to engage and influence across the organization
- Problem solver
- Ability to identify business and product risks and offer mitigation strategies
- Effective collaboration as part of or leading a team.
Business Skills
- Understands key financial metrics and their importance
- Ability to build a product roadmap based on sound assessment structure
- Engage with relevant stakeholders to build an effective Go-To-Market strategy and plan
- Stakeholder management
- Data analysis and ability to convey meaning simply
- Presentation skills
- Ability to take well considered but tough decisions and stand by outcome
Relevant Product Knowledge
- Technical understanding of core elements of the pharmaceutical manufacturing and applications
- A clear understanding of competitors supplying this space
- Can create information and guidance on products and positioning to train and support commercial and marketing teams
Required Experience and Qualifications
- A Bachelor of Science degree in mechanical engineering, molecular biology, chemistry, or related discipline.
- A minimum of 6+ years of experience in product management of equipment supplied to the pharmaceutical manufacturing industry.
- Experience in working successfully in a matrixed global organizational structure and across functions.
- Up to 30% travel, domestic and international, required.
Desired Experience
- Master degree in Life Science or equivalent
- Commercial sales experience in the sale of equipment to the pharmaceutical manufacturing environment