Product Marketing Manager (12-month Maternity Cover)

Chesamel; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading tech firm in the United Kingdom seeks a proactive individual to drive the marketing of creator products. The role requires excellent project management and communication skills, focusing on collaborating with cross-functional teams. Responsibilities include executing go-to-market strategies and utilizing data analysis for insights. Candidates should have experience in digital marketing and a bachelor's degree in a relevant field. Fluency in English is essential, and proficiency in another EMEA language is a plus.

Qualifications

• Proven experience in data analysis and deriving actionable insights.
• Exceptional project management skills with a track record of successfully managing complex projects independently.
• Experience in product marketing or digital marketing, ideally within the technology or media industry.

Responsibilities

• Lead the regional execution of go-to-market plans for new creator product launches in EMEA.
• Collaborate closely with global Product Marketing Managers to adapt strategies for local relevance.
• Utilise data analysis to identify opportunities and trends in creator ecosystems.

Skills

Data analysis

Project management

Communication

Creative thinking

Collaboration

Education

Bachelor’s degree in Marketing, Business, Communications, or a related field

Job description

You will be instrumental in driving the success of our client’s creator products across the region. This role requires a highly organised, proactive, and data-savvy individual with exceptional project management and communication skills. You will work independently on projects after initial onboarding, collaborating closely with the client’s stakeholders and cross-functional teams to deliver impactful results.

Core Responsibilities

1. Product Marketing & Go-to-Market (GTM)

• Regional GTM Execution: Lead the regional execution of go-to-market plans for new creator product launches in EMEA.
• Localisation & Integration: Collaborate closely with global Product Marketing Managers (PMMs) to adapt global GTM strategies and integrate products into locally-relevant client-owned channels, industry events, and cultural moments.
• Integrated Marketing: Ideate and execute regional and local integrated marketing strategies across relevant channels (e.g., social media, email, web).
• Creative Management: Manage relationships with creative agencies and internal teams, draft clear and concise creative briefs, and provide constructive feedback on marketing materials.

2. Storytelling with Data

• Ecosystem Understanding: Weave together creator research, product usage data, competitive dynamics, and industry trends to develop a deep understanding of the EMEA creator ecosystem.
• Data-Driven Insights: Utilise data analysis to identify key opportunities, challenges, and insights to inform product and marketing strategies.
• Performance Analysis: Analyse product and comms performance data and creator feedback to identify key insights, trends, and areas for improvement in product marketing strategies.

To excel in this role, individuals must

• Independently manage projects from concept to completion after initial onboarding, with ongoing consultation from a designated point of contact.
• Proactively brainstorm innovative concepts and seamlessly execute them.
• Navigate and build strong working relationships with diverse cross-functional teams.
• Communicate clearly, concisely, and proactively, providing useful and timely updates to stakeholders.
• Demonstrate a strong ability to make data-backed decisions and recommendations.
• Navigate ambiguity effectively and exercise sound judgment in dynamic situations.

Qualifications

• Proven experience in data analysis and deriving actionable insights.
• Exceptional project management skills with a track record of successfully managing complex projects independently.
• Experience in product marketing, digital marketing, or a related field, ideally within the technology or media industry.
• Excellent written and verbal communication skills, with the ability to articulate complex information clearly and concisely.
• Ability to work effectively in a fast-paced, collaborative environment.
• Experience working with or for online video platforms or creator ecosystems.
• Familiarity with creator tools and features.
• Experience working with global teams and navigating cultural differences.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Fluency in English is essential. Proficiency in another major EMEA language (e.g., French, German) is a plus.