Product Marketing Manager

Kensa; Truro; Hybrid; GBP 50,000; Full time

Job summary

A pioneering clean energy manufacturer in the UK is seeking a Product Marketing Manager to link commercial, sales, and R&D teams. This role involves conducting customer research, shaping product strategy, and supporting product launches. The ideal candidate will have 3-5 years in product marketing, excellent communication skills, and a strong ability to translate insights into actionable strategies. The position offers hybrid working options and various benefits including private health insurance and flexible working arrangements.

Benefits

Flexible working options

Growth and development opportunities

Wellbeing support

25 days holiday plus bank holidays

Private health insurance

Cycle to work scheme

Paid volunteering days

Dog-friendly offices

Qualifications

• 3-5 years in product marketing or related roles.
• Ability to gather and translate customer insights.
• Strong understanding of product and sales enablement.

Responsibilities

• Conduct customer research and monitor market trends.
• Work with engineering and marketing on product launches.
• Serve as a point of contact for cross-functional teams.
• Present insights to leadership and support sales.

Skills

Product marketing experience

Customer insights translation

Excellent communication

Cross-functional collaboration

Analytical mindset

Job description

Product Marketing Manager

Salary: Circa £50,000 dependent on experience plus benefits

Reporting to: Director of Commercial Strategy

Contract Type: Full‑time, Permanent

Location: Flexible (Hybrid)

About the Role

We’re creating a new Product Marketing Manager role to serve as the vital link between our commercial, sales and R&D team. This role will champion customer and market insights cross‑functionally, ensuring they directly inform our roadmap across hardware, software, and service offerings. You’ll provide a voice of the market within our organisation and be a voice for our products to the market.

As the Product Marketing Manager, you will shape how Kensa, a pioneering UK clean energy manufacturer, evolves its products to meet the demands of the renewable heating revolution.

Key Responsibilities

Market & Customer Intelligence

• Conduct ongoing research to understand customer needs, pain points, and preferences across the new build, social housing, installer and homeowner market segments
• Monitor competitive landscape and emerging market trends in heat pumps and adjacent categories
• Gather and synthesise feedback from the Kensa sales team, our strategic partners, and partner installers to identify product improvement opportunities
• Contribute to roadmap planning by providing insight-driven prioritisation of features and improvements

Go-to-Market & Product Launch Plans

• Work closely with the engineering, technical and operations teams to ensure customer needs are represented throughout the development process
• Drive a programme of product testing and validation from a customer perspective
• Working closely with the Marketing Campaign Manager you will develop positioning, messaging, and value propositions for new products and features
• You will support the creation of sales enablement materials, technical documentation, and training content for internal teams and external partners
• You will co‑own the execution of new products, maximising launch impact and optimising the marketing approach to drive sales

Cross-Functional Collaboration

• Serve as the single point of contact between marketing, sales, product development, and customer‑facing teams, representing marketing in the product development process and other forums as necessary
• Present customer insights and market trends to leadership and R&D teams regularly
• Build strong relationships with key stakeholders to ensure alignment on product strategy
• Support sales team with technical product expertise and customer presentations

Key Skills & Experience

• 3‑5 years in product marketing, product management, or technical marketing roles
• Demonstrated ability to gather and translate customer insights into product requirements
• Strong understanding of product
• Excellent communication skills with ability to convey technical concepts to diverse audiences
• Experience creating compelling product positioning and sales enablement materials
• Proven ability to work cross‑functionally and influence without direct authority
• Analytical mindset with comfort using data to drive decisions

What’s in it for you?

• Flexible Working: Hybrid and office‑based options to suit your lifestyle.
• Growth & Development: Opportunities to stretch your skills through meaningful, collaborative work.
• Wellbeing Support: Free, confidential Employee Assistance Programme for you and your family.
• Time Off: 25 days’ holiday plus bank holidays, rising to 30 days with service.
• Health & Security: Private Health Insurance (after one year) and company pension.
• Sustainable Travel: Cycle to Work Scheme to help lower your carbon footprint.
• Community Impact: Paid volunteering days and team events.
• Dog‑Friendly Offices: Some of our spaces, including HQ, welcome four‑legged friends.

Apply now and be part of a team driving the UK’s transition to clean energy.

We welcome applications from all backgrounds and communities. If you need any adjustments during the application process, please let us know, we’re happy to support you.

You’re welcome to include a short cover note (a few paragraphs is plenty) telling us what draws you to Kensa and how your experience aligns with this role but it’s optional, so please apply in the way that suits you best.

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