Product Marketing Manager

The Talent Set; Canterbury; On-site; GBP 38,000 - 40,000; Full time

Job summary

A recruitment agency seeks a Product Marketing Manager for Canterbury Christ Church University. This role involves leading marketing strategies for academic courses, managing a team, and ensuring effective communication and compliance across platforms. The ideal candidate will have strong strategic skills and experience in product marketing, with a commitment to fostering diversity and inclusion within the recruitment process.

Qualifications

• Experience in product marketing and strategy.
• Ability to lead teams and collaborate across departments.
• Excellent communication and strategic planning skills.

Responsibilities

• Lead the development of marketing strategies for course portfolios.
• Manage a team and oversee marketing material creation.
• Coordinate integrated marketing activities and track performance.

Skills

Strategic thinking

Collaboration

Data analysis

Mentorship

Job description

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Product Marketing Manager

Canterbury Christ Church University

Location: Canterbury hybrid

Salary: £38,000 - £40,000

We are delighted to partner with Canterbury Christ Church University as they launch their new strategic framework - Vision. It emphasizes collaboration, courage, and creativity to enrich communities and shape sustainable futures.

The University seeks a strategic and collaborative Product Marketing Manager to lead the development and execution of impactful marketing strategies for its course portfolio. Reporting to the Director of Marketing, the postholder will work closely with academic leadership, often as a member of a School Executive Team, to support student recruitment targets and align marketing activities with CCCU's Vision.

The role involves driving product positioning, messaging, and integrated campaigns that highlight subject strengths and unique selling points, ensuring consistency across all platforms. The postholder will lead a team of two Product Marketing Leads, oversee the delivery of product-level marketing plans, and ensure content accuracy and compliance. Data-informed decision-making, performance tracking, and strategy refinement will be key responsibilities to support future growth.

Skills and Responsibilities

• Lead the development of subject and course positioning, collaborating with Market Insights, Campaigns, and academic colleagues.
• Act as the primary liaison between Marketing, academic Schools, and external partners for product-related communications.
• Manage two Product Marketing Leads, providing strategic direction, mentoring, and performance oversight.
• Oversee the creation and consistency of marketing materials across all channels, ensuring alignment with brand, tone, and compliance standards.
• Manage course communications plans and digital content updates to support student recruitment and conversion from enquiry to enrolment.
• Coordinate integrated marketing activities across teams and track performance using KPIs and analytics for continuous improvement.

To be considered for this position, please apply with your CV as soon as possible. The application deadline is Friday, 22nd August.

*Please note, all third-party agencies' speculative CVs and direct applications will be forwarded to The Talent Set.*

We are committed to diverse and inclusive recruitment practices, ensuring equal opportunity for everyone regardless of race, sexual orientation, mental or physical disability, age, or gender. We encourage applications from all backgrounds and are happy to make reasonable adjustments to ensure a fair process.