Product Marketing Lead

Native; London; On-site; GBP 100,000 - 125,000; Full time

Job summary

An innovative platform is seeking a Product Marketing Lead to drive customer insights and shape value propositions. This role is pivotal in aligning teams and scaling the business, focusing on both supply and demand sides. The ideal candidate will have extensive product marketing experience, especially in fast-paced startup environments. You'll be responsible for developing impactful marketing strategies, optimizing user journeys, and contributing to the US expansion. Join a dynamic team that values creativity and results, and make a significant impact in the student marketing landscape.

Qualifications

• Extensive experience in product marketing, ideally in a marketplace or B2B2C environment.
• Hands-on experience in startup Go-To-Market teams from pre-product-market fit.

Responsibilities

• Consolidate knowledge of key audiences across the marketplace.
• Craft tailored value propositions and inform the GTM approach.

Skills

Product Marketing

Go-To-Market Strategy

Sales Enablement

Communication Skills

Analytical Skills

Audience Knowledge

Job description

About Us:
native is a platform that connects students with amazing experiences, built out of a passion to help students have the best time at university and empower campus culture. We bring high quality virtual and IRL events to campuses across the UK and Ireland, whilst supporting SUs’ with powerful engagement tools.

Global brands & event organizers trust our platform to bring their events and content on to campus, and we’re proud to help support our SU partners with valuable marketing revenues and partnerships which their members feel truly engaged with.

The role:

At native, Product Marketing is at the heart of everything we do—it's the anchor that connects us to our customers and drives our products to market and beyond. It’s the strategic voice ensuring we are delivering value, crafting the right propositions, and reaching the right audiences.

Reporting into our Director of GTM, we're looking for a Product Marketing Lead to propel us to product-market fit, helping us to scale our platform business. You'll play a critical role in aligning customer insights, shaping our value propositions and enabling commercial success.

We will look to you to:

• Customer understanding: Consolidate and deepen our knowledge of key audiences across both sides of our marketplace—Students' Unions (supply) and Advertisers (demand).
• Proposition development: Craft compelling, tailored value propositions that meet the needs of these distinct audiences - and the sub-segments within them.
• Go-To-Market strategy: Inform the GTM approach for both supply and demand sides, ensuring alignment across teams.
• Sales enablement: Develop high-impact sales collateral and messaging to support commercial teams.
• Marketing alignment: Supply brand and performance marketing teams with updated propositions, audience insights, and key messaging frameworks.
• Website & user journey: Own and optimise website messaging and user journey flows, ensuring they reflect our evolving propositions.
• US expansion: Contribute to shaping and informing our US Go-To-Market pilot.
  

You’ll need:

• Extensive proven product marketing experience: Solid track record in product marketing, ideally within a marketplace, platform, or B2B2C environment.
• GTM expertise in startups: Hands-on experience working in fast-paced startup Go-To-Market teams, ideally from pre-product-market fit through scaling.
• Executional excellence: Comfortable rolling up your sleeves, working cross-functionally, and moving quickly to deliver results.
• Results driven: Highly focused on outcomes—success in this role will be measured by how quickly we find product-market fit, increasing our win rates.
• Audience knowledge (bonus): Familiarity with advertisers and/or Students' Unions as well as the student marketing landscape is a strong advantage.
• Strong communication & analytical skills: Inquisitive, data-driven, and an excellent communicator—whether in presentations, copy, or strategy docs.
• Growth mindset: A curious, adaptable and collaborative approach to problem solving.