Product Marketing Director

Miro; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A dynamic software company in the UK is looking for an experienced Product Marketer to lead its go-to-market strategy targeting Engineering, Product, and Design teams. The ideal candidate will possess at least 6 years in B2B product marketing along with an understanding of product development workflows and technical buyers. This full-time role includes competitive equity packages, health insurance, and a commitment to learning and development.

Benefits

Competitive equity package

Health insurance for you and your family

Corporate pension plan

Lunch snacks and drinks provided in the office

Wellbeing benefit and WFH equipment allowance

Annual learning and development allowance

Qualifications

• 6 years in B2B product marketing, with 2 in senior roles.
• Strong understanding of product/software development lifecycles.
• Experience marketing to technical decision-makers.

Responsibilities

• Drive go to market strategy for solutions targeting engineering teams.
• Synthesize customer feedback and market opportunities.
• Develop messaging and enablement materials.
• Conduct market research and buyer journey mapping.

Skills

Digital Marketing

B2B Sales

Marketing

Pardot

Marketing Automation

Customer Segmentation

HubSpot

Multichannel Marketing

Market Research

Affiliate Marketing

Social Media Management

Lead Generation

Job description

About the Team

Miros Product Marketing team shapes how the world thinks about adopts and gets value from Miro. We are responsible for crafting and packaging Miros product story and taking it to customers with impactful go to market approaches built in partnership across teams at Miro. Successful Product Marketers at Miro are curious customer centric creative problem solvers operate with end to end ownership of their domain and can seamlessly shift from storytelling to strategy to tactical marketing execution to drive outcomes.

About the Role

We're seeking an experienced Product Marketer to help lead the go-to-market strategy and execution of Miros solutions targeting Engineering Product and Design teams. This role requires an entrepreneurial mindset and the ability to scale a solutions marketing approach in partnership with senior leaders in Product Field sales and Marketing. The ideal candidate understands product development workflows and how to market to technical buyers such Engineering leaders. You'll have deep product marketing expertise and excel at cross-functional leadership.

What you'll do

• Drive the go to market strategy positioning packaging and value proposition for Miros solutions targeting Engineering Product and Design teams.
• Synthesize customer feedback industry insights and market opportunities to guide solution roadmaps and hone positioning and messaging to ensure credibility with the engineering product and design community
• Develop compelling messaging enablement materials demos competitive insights thought leadership content and nurture customer success stories to fuel field engagement marketing campaigns and events
• Drive market research competitive analysis and buyer journey mapping to ensure we engage with the right personas to go from lead to pipeline
• Build relationships with customers analysts influencers and thought leaders in the community and customer base to help evangelize Miro
• Represent Miro at events and develop a unique point of view that positions Miro as a credible and visionary partner to product engineering and design teams worldwide
• Partner with PMMs Product leadership and Field leaders on GTM strategy solution packaging and value translation ensuring solutions translate into pipeline while field feedback is incorporated into product marketing strategy

What you'll need

• Experience: 6 years in B2B product marketing (2 in senior roles); ideally with a background working as a Product Manager or Engineer or experience in marketing to these audiences and knowing them deeply. Multi-product enterprise PMM experience is also preferred
• Domain expertise: Strong understanding of product / software development lifecycles engineering processes and industry standards. Experience marketing to technical decision-makers.
• Skills: T‑shaped marketing skills combining deep product marketing expertise (positioning messaging competitive intelligence) with broad understanding of demand generation sales enablement and customer lifecycle marketing

What's in it for you

• Competitive equity package
• Health insurance for you and your family
• Corporate pension plan
• Lunch snacks and drinks provided in the office
• Wellbeing benefit and WFH equipment allowance
• Annual learning and development allowance to grow your skills and career
• Opportunity to work for a globally diverse team

Required Experience

Director

Key Skills

• Digital Marketing
• B2B Sales
• Marketing
• Pardot
• Marketing Automation
• Customer Segmentation
• HubSpot
• Multichannel Marketing
• Market Research
• Affiliate Marketing
• Social Media Management
• Lead Generation

Employment Type

Full Time

Experience

years

Vacancy

1