Product Manager, Web2 to App Growth & Conversion

Madfish; Remote; GBP 50,000 - 70,000; Full time

Job summary

A dynamic technology firm in the United Kingdom seeks a proactive Product Manager to lead its Web2App direction. The successful candidate will analyze web-to-app flows and improve user conversion rates. With a minimum of 2 years in product management or analysis, candidates should possess strong understanding of performance marketing and data analysis skills. This role entails collaboration across teams to optimize landing pages and enhance user experience based on data-driven decisions.

Qualifications

• 2+ years of experience as PM/PO or Growth/Product Analyst.
• Strong understanding of web2app funnels and performance marketing.
• Comfortable working with data; SQL is a plus but solid product analytics is enough.

Responsibilities

• Analyze current web-to-app flows and conversion metrics.
• Develop and test hypotheses to improve conversion rates.
• Build and optimize landing pages tailored to different traffic segments.

Skills

Product Management

Performance Marketing

User Experience (UX)

Data Analysis

Tools

GA4

Amplitude

Appsflyer

Adjust

Job description

A dynamic technology firm in the United Kingdom seeks a proactive Product Manager to lead its Web2App direction. The successful candidate will analyze web-to-app flows and improve user conversion rates. With a minimum of 2 years in product management or analysis, candidates should possess strong understanding of performance marketing and data analysis skills. This role entails collaboration across teams to optimize landing pages and enhance user experience based on data-driven decisions.