Principal Game Analyst, GaaS & Monetization Design

Tencent; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A global gaming leader in Greater London seeks an experienced professional to enhance GaaS strategies within the Game Research Center team. The role demands over 5 years of expertise in GaaS product development, strong skills in economy and monetization design, and effective cross-team collaboration. Ideal candidates will possess the ability to analyze market trends and implement strategic initiatives that drive long-term growth. This position requires fluency in business-level English and offers opportunities for collaboration with international teams.

Benefits

Innovative work environment

Career development opportunities

Diversity and inclusion initiatives

Qualifications

• 5+ years of experience in GaaS, economy design, or monetization design.
• Proven experience launching GaaS products, serving as a core or lead designer.
• Strong understanding of monetization models like IAP and subscriptions.

Responsibilities

• Track global GaaS trends including economy design and growth models.
• Provide expert guidance on monetization structures and strategies.
• Collaborate with project teams to drive GaaS execution.

Skills

GaaS product experience

Economy design

Monetization strategy

Cross-team collaboration

Data-driven decision making

Job description

Business Unit

Tencent Games was established in 2003. We are a leading global platform for game development, operations and publishing, and the largest online game community in China.

Tencent Games has developed and operated over 140 games. We provide cross-platform interactive entertainment experience for more than 800 million users in over 200 countries and regions around the world. Honor of Kings, PUBG MOBILE, and League of Legends, are some of our most popular titles around the world.

Meanwhile, we actively promote the development of esports industry, work with global partners to build an open, collaborative and symbiotic industrial ecology, and create high-quality digital life experiences for players.

About the Hiring Team

Game Research Center (GRC) is a department focusing on game industry study, game analysis, game design research, data analysis and game development supporting. We’re one of the world’s leading research facility in game industry, building a global knowledge tank to help our teams make better decisions.

We’re looking for innovative and passionate team members who love all kinds of games and have insight about the challenging global market.

What the Role Entails

This position sits within the GRC team. Its core objective is to bring in an expert with mature GaaS product experience to provide systematic methodologies and project enablement in long-term live product content planning, economy systems, monetization strategy, and lifecycle. Candidates should have successfully launched GaaS products and served as core or lead designers, with the ability to establish standardized GaaS frameworks and growth models for the company.

Responsibilities

1. Market Research & GaaS Trend Insights

• Continuously track global GaaS trends, including long-term content structures, seasonal systems, economy design, and growth models.
• Conduct systematic analyses of top global GaaS products to summarize success factors, business models, and design frameworks.
• Produce industry analyses and growth insights for senior leadership and project teams.

2. Product Evaluation & Project Enablement

• Provide expert guidance on economy systems, monetization structures, content pacing, retention, and growth strategies for key GaaS projects.
• Participate in prototype reviews, key milestone assessments, and Soft Launch evaluations, delivering actionable optimization paths.
• Support projects in building long-term content planning (LTV structure, seasonal templates, event systems, monetization touchpoints, etc.).
• Assist teams in assessing monetization risks, balance issues, and growth opportunities.

3. Methodology & Framework Development

• Build GaaS evaluation systems, including economy system frameworks, long-term content planning templates, and monetization assessment models.
• Consolidate best practices from successful GaaS projects into reusable internal standards and tools.
• Enhance team-wide GaaS strategic capabilities through trainings, workshops, and case studies.

4. Cross-Team Collaboration & Strategic Support

• Collaborate closely with producers, data teams, monetization teams, and growth teams to drive GaaS strategies into execution.
• Provide opportunity assessments and investment recommendations for GaaS categories to strategy teams.
• Support major project decision points by offering monetization and growth perspectives.

Who We Look For

1. Experience Background

• 5+ years of experience in GaaS, economy design, or monetization design.
• Proven experience launching GaaS products, serving as a core or lead designer (Lead Designer / Economy Lead / Monetization Lead).
• Familiarity with mainstream GaaS genres such as shooters, RPGs, strategy, competitive titles, and social MMO.

2. Professional Skills

• Able to design complete economy systems, monetization structures, seasonal systems, and event loops.
• Strong understanding of monetization models including IAP, Battle Pass, Gacha, Cosmetic systems, and Subscription models.
• Capable of designing long-term retention structures (LTV, loops, content cadence, etc.).
• Able to break down growth mechanisms of leading GaaS titles and develop structured methodologies.

3. General Skills

• Strong cross-team collaboration and structured communication capabilities.
• Data-driven mindset, able to make high-quality judgments under uncertainty.
• Cross-cultural collaboration experience is a plus.

4. Language & Location

• Strong business-level English proficiency is essential.
• Open to overseas placement or long-term collaboration with overseas teams (NL/UK).

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.