PR Manager

Epos Now Group; Norwich; On-site; GBP 30,000 - 45,000; Full time

Job summary

A cloud-based tech company is seeking a PR Manager to develop and execute a comprehensive public relations strategy. This role involves building media relationships, managing content creation, and amplifying brand presence. Ideal candidates will have proven PR experience, excellent writing skills, and proficiency in event management. Passion for supporting SMEs is essential. This role is based in Norwich, United Kingdom.

Qualifications

• Proven experience in PR, communications, or copywriting, ideally in tech, retail, hospitality, or SME sectors.
• Strong media relations and journalist engagement experience.
• Exceptional writing and editing skills with attention to brand tone and voice.

Responsibilities

• Own and execute the public relations strategy for brand awareness.
• Build and maintain relationships with journalists, media outlets, and stakeholders.
• Deliver monthly PR reports and manage crisis communication.

Skills

Media relations

Copywriting

Event management

SEO understanding

Job description

About Us.

Epos Now is a cutting-edge cloud-based business operating within the payments and POS space empowered by a global workforce supporting consumers across 8 countries. Our company values are easy to explain – we are dynamic, human, honest and passionate about providing awesome service.

We're looking for a PR Manager to work alongside the CEO, COO and CPO to ensure that the PR strategy is as ambitious as the company is.

Public Relations & Brand Management

• Own and execute Epos Now’s public relations strategy.
• Define and maintain the company’s tone of voice and ensure all communications reflect our brand values.
• Create and manage a press release calendar for significant business events (e.g., product launches, customer case studies, appointments, CSR initiatives, investment or IPO announcements).
• Engage stakeholders and lead copywriting and design efforts as required.

Media Outreach & Engagement

• Build and maintain relationships with journalists, trade publications, and media outlets globally to increase brand awareness.
• Proactively identify speaking engagements, panels, and media appearances for key spokespeople (CEO, COO, CPO).
• Ensure all press releases and content have follow-backlinks and are SEO compliant.

Newsjacking & Thought Leadership

• Monitor breaking news relevant to our customers and sector, creating timely responses and thought leadership content.
• Coordinate with internal stakeholders to ensure alignment on public statements.

Case Studies & Awards

• Deliver at least one customer case study per quarter with video and photography, ensuring high-traffic pages are leveraged.
• Maintain an annual awards calendar; submit entries and manage award participation to maximise exposure.
• Amplify award wins across internal and external channels.

Hero of the High Street Report

• Create quarterly data analysis reports highlighting key market trends for retail and hospitality sectors.
• Ensure reports are published on a dedicated landing page and used as PR content across channels.

Event Management & Influencers

• Develop a repeatable trade show calendar, managing logistics, ROI reporting, and lead capture.
• Host webinars, panels, or customer events with strategic partners to enhance visibility.
• Explore influencer opportunities to promote Epos Now products and services.

General PR Duties

• Serve as first point of contact for inbound media enquiries and crisis management.
• Deliver monthly PR reports including engagement, media coverage, backlinks, and lead generation.
• Ensure internal teams are informed and engaged with published content.

Success Measures / KPIs

• Minimum of 1 press release every two weeks (moving to weekly when feasible).
• At least 2 pieces of content per month featured in Tier 1 and Tier 2 publications.
• One customer case study per quarter.
• Win at least one award per quarter in relevant categories.
• Successful execution of 4 trade shows in the first year.
• Regular publication and amplification of the quarterly Hero of the High Street report.

Skills & Experience

• Proven experience in PR, communications, or copywriting, ideally in tech, retail, hospitality, or SME sectors.
• Strong media relations and journalist engagement experience.
• Exceptional writing and editing skills with attention to brand tone and voice.
• Experience in event management, awards submissions, and influencer collaboration.
• Understanding of SEO best practices, content amplification, and digital PR.
• Ability to work autonomously, prioritise tasks, and meet deadlines in a fast-paced environment.

Personal Attributes

• Creative and proactive thinker with a “can-do” attitude.
• Highly organised with strong project management skills.
• Passionate about SMEs and supporting their growth.
• Comfortable representing Epos Now externally and in the media spotlight.