PR, Influencer & Events Lead

4th & Reckless; Manchester; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading fashion brand in Manchester seeks a PR, Influencer & Events Lead to develop and execute influencer partnerships, manage events, and enhance community engagement. The ideal candidate will have a strong network of influencers and proven experience in driving brand awareness through creative campaigns. The role offers flexible working arrangements and various benefits, making it an exciting opportunity for someone passionate about fashion and culture.

Benefits

Birthday day off

25-day holiday

Flexible hours

Vibrant team

40% off staff discount

Team socials

Competitions

Hybrid working – 4 days in the Altrincham office

Qualifications

• Proven experience in influencer marketing, community management or event management within fashion, lifestyle or ecommerce.
• Strong network of influencers and understanding of the creator landscape across social media.
• Excellent project management skills with the ability to manage multiple campaigns simultaneously.

Responsibilities

• Build and manage relationships with influencers and brands.
• Oversee influencer outreach, negotiation, and campaign reporting.
• Plan and deliver community events including product launches and pop ups.

Skills

Influencer marketing

Community management

Event management

Project management

Creative thinking

Communication

Negotiation

Attention to detail

Job description

The PR, Influencer & Events Lead will be responsible for developing and executing influencer partnerships, community engagement initiatives and brand events. Working closely with the marketing and creative teams, the successful applicant will deliver campaigns that inspire our audience and strengthen our position as a leading fashion destination.

Mission

• Build and manage relationships with influencers, creators and brand ambassadors to deliver engaging and authentic campaigns
• Oversee influencer outreach, negotiation, contracts and campaign reporting to ensure measurable impact and strong ROI
• Develop a calendar of influencer collaborations, product seeding and social content activations that reflect brand values and seasonal priorities
• Plan and deliver community events including product launches, pop ups and experiential activations that drive brand awareness and customer loyalty
• Manage event logistics including venue sourcing, supplier management, guest lists, budgets and on site execution
• Work with PR and social media teams to maximise event exposure across owned and earned channels
• Monitor influencer and event performance, producing regular reports and insights to inform strategy and continuous improvement
• Stay ahead of trends in influencer marketing, social platforms and event innovation within the fashion industry

Key Performance Indicators

• Growth of influencer and creator network measured by the number and quality of new relationships established each quarter
• Engagement rates, reach and impressions generated from influencer campaigns against agreed benchmarks
• ROI on influencer collaborations based on conversion, sales uplift and cost efficiency
• Number of successful brand events delivered on time and within budget each year
• Event attendance levels and post-event engagement across social and press coverage
• Increase in community growth and retention through influencer-led and event-based initiatives
• Monthly reporting accuracy and ability to provide actionable insights from campaign and event data

When attaching your CV or work examples it is very important that you name your files to include your name and not just "cv.doc" or "curriculum vitae.docx" or "my_illustration.jpg". Instead use a format like this "joe_bloggs_cv.docx".

Allowed file types: txt, pdf, doc, docx, rtf, jpg, jpeg, png. Files must be less than 4 MB.

Qualifications and Experience

• Proven experience in influencer marketing, community management or event management within fashion, lifestyle or ecommerce
• Strong network of influencers and an understanding of the creator landscape across Instagram, TikTok, YouTube and emerging platforms
• Excellent project management skills with the ability to manage multiple campaigns and events simultaneously
• Creative thinker with strong communication and negotiation skills
• Highly organised with attention to detail and a results‑driven mindset
• Passionate about fashion, culture and building authentic community connections
• Proven track record driving brand awareness, community engagement and retention
• Excellent verbal and written communication skills

Benefits

• Birthday day off
• 25‑day holiday
• Flexible hours
• Vibrant team
• 40% off staff discount
• Team socials
• Competitions
• Hybrid working – 4 days in the Altrincham office