PPC Media Buyer (iGaming)

Madfish; United Kingdom; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading iGaming network in the United Kingdom is seeking a PPC Media Buyer to manage and optimize paid advertising campaigns across various platforms. The ideal candidate will have over a year of experience in the iGaming or casino industry, a deep understanding of performance marketing metrics, and proficiency in tools like Google Ads and Meta Ads Manager. The role offers competitive salary, performance bonuses, and flexible working conditions in a high-performing team.

Benefits

Competitive base salary

Performance bonuses

Flexible working hours

Access to premium tools

Qualifications

• 1+ years of experience in the iGaming or casino industry as a PPC/Media Buyer.
• Proven hands-on experience in performance marketing metrics.
• Ability to manage multiple campaigns across different platforms.

Responsibilities

• Plan, launch, and optimize PPC campaigns across Google Ads and Meta.
• Analyze campaign performance and provide actionable insights.
• Collaborate with design and content teams to develop ad materials.

Skills

PPC campaign management

Analytical skills

Knowledge of compliance rules

Communication skills (English)

Tools

Google Ads

Meta Ads Manager

Google Analytics

Voluum

Job description

About the Role

Royal Flush Affiliates is a fast‑growing iGaming and casino network connecting high‑quality traffic sources with top‑performing casino brands worldwide. We are seeking an experienced PPC Media Buyer with a strong background in the iGaming and online casino industry. The ideal candidate will be responsible for creating, managing, and optimizing paid advertising campaigns across multiple platforms to generate high‑quality traffic and maximize ROI.

Key Responsibilities

• Plan, launch, and optimize PPC campaigns across Google Ads, Meta and other performance channels relevant to casino and gaming verticals.
• Manage budgets, bids, and daily campaign pacing to achieve KPIs such as CPA, ROI, and FTDs.
• Analyze campaign performance, identify trends, and provide actionable insights for continuous improvement.
• Conduct A/B testing for creatives, ad copies, and landing pages to improve conversion rates.
• Research competitors and market trends within the iGaming niche.
• Collaborate with design and content teams to develop high‑performing ad materials.
• Work with affiliate and CRM teams to ensure campaign alignment with user acquisition goals.
• Maintain compliance with advertising regulations and platform policies for gambling content.

Requirements

• Proven experience (1+ years) as a PPC / Media Buyer in the iGaming, casino industry.
• Deep understanding of performance marketing metrics (CTR, CPA, ROAS, LTV, FTD, etc.).
• Hands‑on experience with Google Ads, Meta Ads Manager, and other DSPs.
• Strong analytical skills with proficiency in Google Analytics, Voluum, or similar tracking tools.
• Ability to manage multiple campaigns simultaneously across geos and platforms.
• Knowledge of compliance and responsible gambling marketing rules.
• Excellent English communication skills (written and spoken) B1+.
• Self‑motivated, proactive, and result‑driven personality.

We Offer

• Competitive base salary + performance bonuses.
• Flexible working hours and remote work environment.
• Access to premium traffic tools, trackers, and analytics software.
• Growth opportunities within a high‑performing team.
• Freedom to test, learn, and scale new ideas.