PPC Business Director

Publicis Groupe Holdings B.V; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading digital marketing firm in Greater London is seeking an experienced professional to lead the Paid Search team. This role focuses on driving revenue growth, managing client relationships, and fostering team capabilities in digital campaign management. Candidates should have substantial experience in leading Paid Search initiatives and teams, alongside proficiency in data governance and consultative roles for large advertisers. The firm offers flexible working, comprehensive benefits, and a commitment to diversity.

Benefits

WORK YOUR WORLD opportunity

Two additional reflection days

24/7 helpline for personal support

Family friendly policies

Flexible working and birthday day off

Local discounts across various services

Qualifications

• Extensive relevant experience in digital agency with focus on Paid Search suppliers.
• Ability to offer consultative advice to large-budget advertisers regarding campaigns.
• Experience in managing teams with effective people management and compliance.

Responsibilities

• Create commercially driven proposals and expand scope of work.
• Lead new business pitch responses and promote Paid Search proposition.
• Drive change management to adopt innovative products and technology.

Skills

Consultative advice for advertisers

Campaign & bid management software

Effective people management

Strategic commercial growth

Data governance and management

Building performance experts infrastructure

Diversity and inclusion advocacy

Tools

Google Ads

Microsoft Ads

Apple Search Ads

SA360

Job description

Company description

Performics UK is the performance marketing arm of Publicis Media, committed to exceeding business goals by blending Data, Tech, Ops, and Talent to accelerate performance impact daily. With over two decades of experience, we harness technology and innovation to generate and convert consumer demand across search, social, display, and commerce channels. Embracing a deep understanding of consumer intent and behaviour, we thrive on data-driven insights, guiding our planning and optimisation processes through rapid trials, real-time enhancements, and intelligent analytics.

Overview

Our vision is to have a Paid Search product that we can be proud of, that stands up in the room, drives value for both clients and Publicis Media and has universal understanding across the business.

• A department where employees feel recognised, fulfilled and energised to do great work
• Award winning work, thought leadership and features in every pitch
• The best product/technology and data on the market combined with the best client service
• Everyone pulling in the same direction. All brands talking to the same proposition
• Maximise every single commercial opportunity

The Paid Search team sits within the Performics unit of Publicis Media together with Organic Search, OneSocial, Retail Media and Affiliates. Paid Search works across a variety of Paid Search executions, including Search, Shopping, PMax, App and Demand Gen.

Responsibilities

• Revenue growth – create commercially driven proposals, expand scope of work, collaborate with other areas to deliver revenue growth and achieve common goals.
• New Business – lead new business pitch responses and champion the Paid Search proposition across the community.
• Commercial strategy – lead the commercial strategy for your client portfolio, improve team profitability and fit Publicis tools and data into client strategy.
• Product adoption – drive change management to adopt products and technology that reinvent planning and buying media.
• Client sophistication – collaborate with the Head of Paid Search to create strategies that transform client approach to data and measurement.
• Client roadmaps – deliver client sophistication through strategic roadmaps that unify data, tech and media.
• Planning leadership – produce the next generation of performance media experts, reinvent how teams plan, buy and measure media.
• Thought Leadership – promote Performics within PR by publishing articles and speaking at events.
• Awards – identify market-leading work, track award entry opportunities and draft submissions.
• Team management – lead a medium to large team of Paid Search experts, provide career paths, talent mobility and upskilling.

Qualifications

• Extensive prior relevant experience within a digital agency, specifically in Paid Search key suppliers (Google Ads, Microsoft Ads, and Apple Search Ads).
• Extensive knowledge & experience working with campaign & bid management software, in particular SA360.
• Extensive experience in managing teams, including individuals with 5+ years’ experience. Effective people management and compliant policies.
• Ability to offer consultative advice to large-budget advertisers about their Paid Search campaigns and holistic attribution of value relating to the client’s business and marketing success.
• Strategic experience in identifying & delivering commercial growth – not just in media billings but in new emerging revenue streams.
• Lead data governance and management in line with global and industry developments, communicating this effectively with internal and external stakeholders.
• Ensure Financial Quality Assurance is adhered to within the agency / departments / teams and will own mistakes.
• Create clear data narratives that position Performics and Publicis Media as leading partners in the industry.
• Build the infrastructure to create the next generation of performance experts.
• Champions equal opportunities and supportive ways of working for teammates with equity requirements by working with the Talent team. Promotes a culture of diversity, equity and inclusion within the team.
• Capable of producing decks and POV aimed to senior clients or new client business.

Additional information

Performics has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS – Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).