Personalisation Architect for Digital Experience

Frasers Group; Greater London; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Frasers Champion

Retail Reconnect

Fearless 1200

Frasers Fit

Retail Trust

Job summary

Frasers Group in the United Kingdom is seeking a Personalisation Specialist to drive our digital roadmap, analyse user journeys, and implement on-site personalisation across our sites. You will translate data insights into actionable recommendations and partner with CRM and marketing to tailor content.

Leveraging tools like GA and ContentSquare, you will build AB tests, monitor performance, and optimise the customer journey.

Qualifications

• Proven experience in digital optimisation, product management or analytics.
• Experience reviewing on-site customer experience and personalisation.
• Familiar with GA and ContentSquare.

Responsibilities

• Map out and execute the personalisation roadmap using data insights to identify touchpoints and improvements.
• Support on-site personalisation tool integration and third-party tool relationships.
• Create and monitor recommendation strategies across sites and monitor success.
• Build AB tests to validate hypotheses and measure impact on the user journey.
• Work with CRM and marketing to ensure consistent personalised messaging.
• Develop personalised content based on user behaviour and preferences and analyse on-site behavior for improvements.

Skills

Digital optimisation

Product management

Analytics

On-site personalisation

AB testing

CRM collaboration

Tools

GA (Google Analytics)

ContentSquare

Third party tools management

Job description

Frasers Group in the United Kingdom is seeking a Personalisation Specialist to drive our digital roadmap, analyse user journeys, and implement on-site personalisation across our sites. You will translate data insights into actionable recommendations and partner with CRM and marketing to tailor content.

Leveraging tools like GA and ContentSquare, you will build AB tests, monitor performance, and optimise the customer journey.