Digital Optimisation & Personalisation Specialist

Frasers Group; Mansfield; On-site; GBP 26,000 - 38,000; Full time

Benefits offered by this job

Frasers Champion

Retail Reconnect

Fearless 1200

Frasers Fit

Job summary

Frasers Group is seeking an Optimisation Assistant to help implement a data-driven Search & Visual Merchandising strategy across brands, delivering personalised experiences at every touchpoint.

You will own on-site search, enhance site and app personalisation, and contribute to the digital roadmap while partnering cross-functionally to turn data into measurable improvements for the business.

This role offers exposure to advanced analytics, experimentation, and weekly reporting of insights.

Qualifications

• Degree in a related subject.
• Strong commercial and analytical mindset.
• Passionate about customer behaviour and online experiences.
• Data-driven mindset with commercial understanding.
• Experience with web analytics tools like ContentSquare and Google Analytics (preferred).

Responsibilities

• Own the development and oversight of data-driven, customer-centric visual merchandising strategies.
• Manage onsite search configuration across fascias and enhance the search experience.
• Enhance on-site and app personalisation via search and merch tools.
• Contribute new ideas to the digital roadmap.
• Promote a culture of experimentation and evidence-based iteration.
• Analyse A/B test results and present outcomes and next steps.
• Update playbooks for scalable optimization practices.
• Use data insights to identify customer pain points and recommend optimisations.
• Collaborate cross-functionally during trade events and initiatives.
• Build and manage weekly reporting on key insights and actions.

Skills

Commercial & analytical mindset

Customer behaviour understanding

Data-driven decision making

Analytics tools experience

Education

Degree in related subject

Tools

ContentSquare

Google Analytics

Job description

Frasers Group is seeking an Optimisation Assistant to help implement a data-driven Search & Visual Merchandising strategy across brands, delivering personalised experiences at every touchpoint.

You will own on-site search, enhance site and app personalisation, and contribute to the digital roadmap while partnering cross-functionally to turn data into measurable improvements for the business.

This role offers exposure to advanced analytics, experimentation, and weekly reporting of insights.