Digital Optimisation Specialist: Personalisation & Search

Frasers Group; Mansfield, Shirebrook; In loco; GBP 28.000 - 36.000; Tempo pieno

Vantaggi offerti da questo lavoro

Frasers Champion

Retail Reconnect

Fearless 1200

Frasers Fit

Descrizione del lavoro

Frasers Group is seeking an Optimisation Assistant to implement data-driven search and visual merchandising strategies across brands like Sports Direct, FLANNELS, USC, Frasers and GAME. You will personalis e experiences, manage onsite search, and contribute to the digital roadmap with experimentation and insights.

You will work cross-functionally to improve the consumer journey, analyse A/B tests, and build weekly insight reports, driving towards group digital KPIs and a personalised customer

Competenze

• Degree in a related subject.
• Commercial & analytical mindset.
• Passionate about customer behaviour, optimising online experiences and an interest in wider digital practices.
• Strong data driven mindset with a sound commercial understanding.
• Experience using web analytics tools, with knowledge of ContentSquare and Google Analytics preferred.

Mansioni

• Own the development, implementation, and overseeing of data-driven, customer-centric visual merchandising strategies.
• Managing onsite search, ensuring optimal configuration across fascias and enhancing the search experience.
• Enhancing personalisation on site and app via search and merch tools.
• Contribute new ideas into our Digital roadmap.
• Promote a culture of experimentation, ensuring we are constantly iterating and evolving strategies with proven uplifts.
• Analyse and interpret A/B test results, compiling detailed views of outcomes, learnings and next steps.
• Utilise and update playbooks of best practises to be used within the business to ensure consistent and scalable optimisation practices.
• Use data insights to identify customer pain points in the journey and present recommendations for optimization.
• Working cross-functionally to optimise experience during trade events and other initiatives.
• Help build, develop and manage weekly reporting on key insights and actions.

Conoscenze

Commercial mindset

Analytical mindset

Customer behaviour

Data-driven

Formazione

Degree in related subject

Strumenti

ContentSquare

Google Analytics

Descrizione del lavoro

Frasers Group is seeking an Optimisation Assistant to implement data-driven search and visual merchandising strategies across brands like Sports Direct, FLANNELS, USC, Frasers and GAME. You will personalis e experiences, manage onsite search, and contribute to the digital roadmap with experimentation and insights.

You will work cross-functionally to improve the consumer journey, analyse A/B tests, and build weekly insight reports, driving towards group digital KPIs and a personalised customer